I know, it’s that time of the year again. Tailgating, wings, beer and football. It’s Super Bowl Sunday.
Time to drop all other tasks and turn the computer off. The half time commercials are – allegedly -some of the best creative to be shown on American television, every year.
I will have to disagree; although, they are the most expensive, by far.
GoDaddy is rolling out two Super Bowl commercials, and I don’t like the one titled “Perfect Match“. It seems that I am not the only one; for and against votes on YouTube are evenly split.
OK, so I get it: GoDaddy wants to popularize domainer geekiness – portrayed by a stereotypical chubby, bespectacled guy that obviously is a kissing virgin. By using GoDaddy, he is able to ‘score’ with a chick way out of his league; cue supermodel Bar Refaeli.
However, there are no dynamics in that studio production, unlike GoDaddy’s other commercial, “YourBigIdea.CO“. And that’s because they were created by different agencies.
With Danica Patrick narrating the encounter of “beauty and the geek” in a rather blasé voice, we are left with a gross, tongue-twisting kiss of GoDaddy’s top geek choice with Bar Refaeli. She gets points for not throwing up – not during the final cut, at least.
I cannot blame GoDaddy all the way though; their audience includes families watching the Big Game and sloppy kisses or getting first base is the most they can show to the mostly conservative public.
Here’s a great commercial involving a “perfect match” in an ad that actually gets it. Enjoy the game!