Sedo delivers record revenue for November
Who said domain parking is dead?
As I posted earlier this month, Sedo moved to a new, ajax-based ad delivery system.
Apparently, this has now met the approval of Google, the main advertising feed for Sedo; the end result is higher payouts.
Much higher PPC is now achieved at Sedo, bringing my November totals to 2007 levels, before the so-called collapse of the economy.
Fantastic.
After moving the remainder of my portfolio from Yahoo-driven Parked.com I witnessed a sizable increase in parking revenue as well.
Sedo cleaned out the bot/spam traffic junk and while less visits might be recorded, both PPC and total revenue more than make up for the loss in visitor numbers.
And that’s exactly what counts: the money that goes into our pockets from the performance of no-cost parking.
November 27th, 2010 at 6:50 pm
I made this observation about Parking in my own experience four months ago. I am exceeding 2007 peak levels and with Parked.com.
Wondering what your CPM and CTR is?
November 27th, 2010 at 9:23 pm
Same here, traffic down, some names I hand regged and thought wow decent traffic volume but now they are not as high, but the clicks on less traffic are higher. Why is Parked.com not performing Theo ? Is it Bing skewing things, I had read some thinking that PPC would go up on Parked.com because of the move to Bing.
November 28th, 2010 at 2:56 am
Can you post screen shots of July or before, and now? I seriously think you’d just witnessed a fluke. I don’t think Parkers are ready to play fair, consistently.
November 28th, 2010 at 4:59 pm
Owen – Parked is practically dead as of now in terms of PPC and hence revenue. I moved all of my remaining domains out and back to Sedo.
RH – Parked is not performing thanks to Yahoo. Yahoo is censoring, banning and otherwise screwing up domainers.
Uzoma – I am not witnessing a fluke, in fact, I am recording the highest PPC of the past 3+ years at Sedo in monthly averages.
November 28th, 2010 at 7:11 pm
If you look at DailyChanges.com you’ll see all the turmoil going on with the parking companies.
It does appear Parked is losing and Sedo is gaining as I have been checking it about five times a week.
Overall though, most of the parking companies according to this tool are losing traffic. It’s being moved by domainers, but to where I don’t know.