US PPC Companies giving the shaft to Europeans
While I’m sipping my second sweet Nescafe of the evening – a must in this cold and windy Athenian weather – I can’t but marvel at the duplicity of the Internet.
It seems that for some US-based companies and services, the focus is the US and very little outside of the 50 US states.
Earlier today I punched in some of my domains still at Parked.com; while it’s true that my Parked.com portfolio has been almost eradicated I still maintain a few there, for experimental purposes.
The majority of my parked domains are with Sedo, which maintains a corporate footprint on both the US and Europe.
And that’s what sets Sedo apart from other parking companies.
Long story short: when viewed from Greece, many of my domains at Parked.com displayed no ads; instead, the message “No Results match your query” appeared.
Surely, this can’t be right, particularly when Parked.com boasts several hundred tweakable templates for every keyword imaginable.
Upon contacting support, I was told to check again. This time around, a couple of ads appeared but they were totally unrelated to the templates and keywords used by these domain names.
The ever-friendly Parked.com support let me know that “Bing/Yahoo does not currently accept traffic from the Greek market, so the ads are coming from secondary feeds.”
I also checked several domains parked at Sedo and didn’t notice any such anomaly; in fact, the majority of the ads that appeared were in Greek and related to the keywords used for that domain.
In a nutshell: your European traffic might not be worthy to US companies, such as Bing which will then display nothing at all, thus failing to monetize your visitors. I would definitely recommend using Sedo for that matter, as they appear to have a better policy and implementation of traffic monetization.
March 22nd, 2011 at 8:40 pm
Namedrive is good for European traffic as well (especially UK traffic).
March 24th, 2011 at 6:36 am
Sedo uses a Google feed: Google can monetise Greek traffic and traffic all over the world (to varying extents). Parked uses a Bing/Yahoo feed.
Namedrive is also probably worth a try (they have a Google feed and are a European company).
March 27th, 2011 at 11:03 pm
A frappé in Pirea would hit the spot right about now. -5 c over here.