Bitly is perhaps the most popular URL shortener, and it has been using the “Bit.ly” domain hack for quite some time.
For the lazy out there that don’t want to type Bitly.com, the Bit.ly version saves them three whole keystrokes.
Now that Chris Stevens, US ambassador in Libya has been killed, it is important for American companies such as Bitly to re-assess their priorities.
Domains registered in Libya are under the direct control of the state, and the state of Libya is explicitly unfriendly to the US.
And yes, Unfriend.ly is also registered.
Users of the Bitly services should use the .com variant and discourage others from using the Libyan counterpart.
Bitly should move to Bitly.com and take Bit.ly off the air. It’s the American thing to do.