Domains, branding and the corporate smell of the 1980’s

In the 80's I collected corporate annual reports on offer via the Fortune 500 and Businessweek publications. I simply ticked off every checkbox on those coupons, and a few weeks later, glossy booklets arrived at my doorstep. My postman must have hated me, as the collective weight of those … [Read more...]

The Most Important part of your Business Plan

How many times have you stayed up all night, doodling the outlines of that new project that somehow managed to crawl into your mind? Ideas are concepts that are triggered by external stimuli. They are paths formulated along the neurons of your brains. You begin to materialize them once you … [Read more...]

The young entrepreneurs – a boon or a menace?

At the age of 15, I was the typical teenager: doing minimal effort at school, hanging out with friends, trying to impress girlfriends. There were no computers, no cellphones, no Internet to play video games - we hang out at the arcade, feeding coins to the game machines. We had time to go on trips … [Read more...]