Posts Tagged ‘end-users’

Changing the Domaining Paradigm – Time for a Revolution

Posted by Acro in Business, Domains, Web development on October 30th, 2009

Can you feel the electricity in the air?

There’s a revolution brewing. It’s the lingering smell of ozone, right before a powerful storm erupts.

It’s about time to bring the end-users to the domain conferences.

It’s about time to change the rules of the game by altering the long-standing paradigm. Domainers sipping margaritas with other domainers at domainer conferences is not what takes this industry to the next level. It actually puts it into a deep sleep.

The domaining industry needs its own aggressive marketing campaign, its very own technocrats that don’t rest forever on their laurels of past engagements. Instead, these individuals would forge new marketing paths by hammering into shape alliances beyond the domaining realm, past the sleepy “circle of trust” that has been regurgitating the same old fairy tales for years now.

It’s time for a change.

Eighty percent of the general public that uses the Internet has no clue about the value, specifics, functions and mechanisms of the domain industry. They are ripe ground for seeding with education. They are waiting, money in their wallets to learn how they can best invest it.

So put down the margaritas and assorted shrimp-on-a-toothpick and seek the right connections that will open up the coveted gates of the general public – directly to the entrance of your own business.

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