Experian: Using Parody and Humor to Promote Credit Education
I’m a big fan of Pauly Shore.
From the era of MTV to Encino Man, Son in Law, In the Army Now to Jury Duty and the mega-flop Bio-Dome, Pauly Shore often appeared next to other up and coming Hollywood comedians.
The 40-something comedian’s career abruptly stalled in the mid 90′s.
The reason?
The Hollywood studios didn’t want to make family comedies anymore, they wanted action-packed, superhero-driven mega-movies that instead of producing safe revenues in the $25 to $40 million range, they’d be aiming for the $100+ million figures. Soon though, people would be asking for real comedy, not plastic, pre-processed “funny lines” tossed in-between punches and CGI.
Pauly Shore has a distinct style and he’s active on twitter as well. I love the guy, he kept it going despite the career downfall and since the mid 2000′s he’s been on the rebound with several funny and serious roles on the TV and the movies.
Pauly’s recent cameo appearance in Experian’s educational series about credit, titled “The Funny Truth about Credit” made me take a good look into what Experian – one of the three credit bureaus – is trying to achieve.
In this series, Experian is using famous actors in short movies, providing a humorous, entertaining and educational approach to what constitutes good credit practices. The idea is unique and the message is passed through quick, sharp dialogue that appeals both to the fans of the actors and those that want to learn more about credit and how it affects our daily lives.
With DomainGang – the only daily entertainment magazine catering to domainers – I strive to deliver humor, insight and a thought-provoking analysis of the domain industry.
When large corporations like Experian utilize humor as their promotional tool, it’s important to see this as a lesson that thinking outside the box is what is needed; regurgitating news and information is tiring and uninteresting.
