Technology start-ups tend to follow trends, as they are often peers to other companies. The addition of geographic proximity, such as companies in the California valley or the Austin tech sector, further increases the chance of corporate mimicking. Overall, it's good to adopt innovative … [Read more...]
Starbucks updates logo – The good and the bad
January 5, 2011 by 3 Comments
When it comes down to changing the corporate image that millions of people are familiar with, a simple change can make or break your brand. In October, GAP witnessed some serious backlash when their attempt to simplify their logo faced an epic fail. In the domaining world, Oversee and Moniker … [Read more...]
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