{"id":1117,"date":"2010-09-05T00:00:07","date_gmt":"2010-09-05T04:00:07","guid":{"rendered":"http:\/\/acro.net\/blog\/?p=1117"},"modified":"2010-09-07T09:19:36","modified_gmt":"2010-09-07T13:19:36","slug":"toppings-com-another-great-example-on-the-epik-network","status":"publish","type":"post","link":"https:\/\/acro.net\/blog\/toppings-com-another-great-example-on-the-epik-network\/","title":{"rendered":"Toppings.com – another great example on the Epik network"},"content":{"rendered":"

At a previous post<\/strong><\/a> I explained why many domains raved over by Epik<\/strong><\/a> as money makers, are really obscure long-tail excuses of a reg fee domain. Some are of questionable value as trademark violations, as someone noted.<\/strong><\/a><\/p>\n

Perhaps these were the ones Epik registers from the drop lists, so I wondered what the Epik revenue system would do with a quality single-worder.<\/p>\n

Toppings.com<\/strong><\/a> is not owned by Epik but it has been using the Epik system since June, according to the historical WHOIS at DomainTools<\/strong>.<\/p>\n

Analyzing the output quality of an automated system in much detail is pointless; however, this particular generated content is in every aspect dull and uninspiring.<\/p>\n

The “toppings<\/em>” cart items are basically unrelated and confusing; when I think of “toppings<\/em>” I am looking for pizza, gourmet food and definitely not M&M “toppers” or other candy.<\/p>\n

If I wanted to browse chocolates and sweets I’d do so at Rick Schwartz’s Candy.com<\/strong> – Rick receives a percentage from the candy sales, after all.<\/p>\n

Stats are shockingly low and revenue is at zero, as one can see at http:\/\/www.toppings.com\/stats<\/strong><\/a> – so what kind of advantage is Epik providing to those using their system, apart from “Epik bucks”?<\/p>\n

Is the future of domain development yet another CMS with a brand that wraps uninspiring content with a basic user interface and modified clipart?<\/p>\n

Conclusion: <\/strong>With regards to domains, development is an overly abused word, particularly by automated parking systems that bring no personal touch to the look and feel of a web site. Epik’s intentions might be noble but I fail to see any difference from other parking page systems, such as WhyPark or Parked.com with customization on; or even Sedo, with a careful selection of keywords, template and image. In the long run, putting your best domains on a system with the aesthetics of R2D2<\/strong> (insert your favorite robot here<\/em>) might hurt your domain’s performance and value.<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"

At a previous post I explained why many domains raved over by Epik as money makers, are really obscure long-tail excuses of a reg fee domain. Some are of questionable value as trademark violations, as someone noted. Perhaps these were the ones Epik registers from the drop lists, so I wondered what the Epik revenue […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[26,3],"tags":[584,555,583,585,586,1192],"class_list":["post-1117","post","type-post","status-publish","format-standard","hentry","category-business","category-domains","tag-domain-development","tag-epik","tag-epik-bucks","tag-toppings","tag-toppings-com","tag-web-development","entry"],"yoast_head":"\nToppings.com - another great example on the Epik network - Acro.net - A Domain Investing Blog by Theo Develegas<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/acro.net\/blog\/toppings-com-another-great-example-on-the-epik-network\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Toppings.com - another great example on the Epik network - Acro.net - A Domain Investing Blog by Theo Develegas\" \/>\n<meta property=\"og:description\" content=\"At a previous post I explained why many domains raved over by Epik as money makers, are really obscure long-tail excuses of a reg fee domain. 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