{"id":1189,"date":"2010-09-10T21:29:32","date_gmt":"2010-09-11T01:29:32","guid":{"rendered":"http:\/\/acro.net\/blog\/?p=1189"},"modified":"2010-09-10T21:31:50","modified_gmt":"2010-09-11T01:31:50","slug":"text-plus-clipart-does-not-equal-a-logo","status":"publish","type":"post","link":"https:\/\/acro.net\/blog\/text-plus-clipart-does-not-equal-a-logo\/","title":{"rendered":"Text plus clipart does not equal a logo"},"content":{"rendered":"

I hear this all the time: I need a cheap logo. <\/strong><\/p>\n

“How cheap” is only the beginning of the argument. The real question should be, does the client want a logo or some stylized text plus clipart?<\/p>\n

These two things are different. <\/strong><\/p>\n

A logo must convey a message through a combination of symbols, icons and text<\/strong>. The latter isn’t always necessary, but when it’s present, the typeface used and its morphing essentially defines the brand.<\/p>\n

Very few domainers<\/strong> want to invest in a logo that represents a brand, simply because their mindset is focused on one thing: minimizing upfront cost.<\/p>\n

However, you can’t expect your web site to look “developed<\/em>” when you use a slap-up job of text plus clipart, with not much intuition invested in that design.<\/p>\n

And that separates logos and branding<\/strong> from stylized text paired with clipart.<\/p>\n

If, however, you’re ok with the latter, here’s an excellent tool that will do it for you<\/strong><\/a> – for free. That’s the ultimate freebie when you don’t want to go all the way.<\/p>\n

Just remember the formula: TEXT + CLIPART != LOGO<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

I hear this all the time: I need a cheap logo. “How cheap” is only the beginning of the argument. The real question should be, does the client want a logo or some stylized text plus clipart? These two things are different. A logo must convey a message through a combination of symbols, icons and […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[26],"tags":[1189,592],"class_list":["post-1189","post","type-post","status-publish","format-standard","hentry","category-business","tag-domains","tag-logo-design","entry"],"yoast_head":"\nText plus clipart does not equal a logo - Acro.net - A Domain Investing Blog by Theo Develegas<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/acro.net\/blog\/text-plus-clipart-does-not-equal-a-logo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Text plus clipart does not equal a logo - Acro.net - A Domain Investing Blog by Theo Develegas\" \/>\n<meta property=\"og:description\" content=\"I hear this all the time: I need a cheap logo. “How cheap” is only the beginning of the argument. 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