{"id":121,"date":"2009-07-30T14:34:00","date_gmt":"2009-07-30T19:34:00","guid":{"rendered":"http:\/\/acro.net\/blog\/2009\/07\/30\/sedocom-seems-to-think-that-porn-is-good-for-you\/"},"modified":"2009-08-01T21:14:12","modified_gmt":"2009-08-02T02:14:12","slug":"sedocom-seems-to-think-that-porn-is-good-for-you","status":"publish","type":"post","link":"https:\/\/acro.net\/blog\/sedocom-seems-to-think-that-porn-is-good-for-you\/","title":{"rendered":"Sedo.com seems to think that porn is good for you"},"content":{"rendered":"

When Sedo.com<\/a> introduced themed domain auctions, it was clear that they are targeting a particular segment of the domain market. For example, their Geo Auction was about geographic domains, the Jobs Auction was related to domains pertaining to the employment industry, and so forth.<\/p>\n

Themed auctions allow for a group of sellers to attract a particular group of buyers, interested in the specific domain auction theme. Sedo advertises these themed auctions that usually last for a week on its network of affiliated sites and on their pages under Sedo.com, by displaying related prompts, text and graphics ads.<\/p>\n

Sedo is having an Adult Auction starting August 6th and for that purpose they created this adult banner ad (view at your own risk<\/strong>) right here.<\/a> The ad is displayed with at least a 40% “weight” – in other words, 4 ads out of 10 impressions would show the adult banner; the rest would be unrelated banner ads.<\/p>\n

The problem lies with the way that this ad – which features a semi-nude blonde seen from the back – appears on any Sedo.com page, without regard to the audience that might be viewing it<\/strong>. For example, it appears on offer pages for domains listed at Sedo for sale. Anyone with the intention to place an offer on a domain, stands a chance of seeing the ad, which also contains three domains from the adult inventory up for auction: DirtyVideo.com, Pornos.net & SeePorn.com<\/p>\n

With thousands of visitors viewing “offer pages” of domains parked or listed with Sedo daily, almost one out of two viewers would face the adult themed ad without any warning or preparation of any kind.<\/strong> For example, someone might be browsing for a domain that is about kids’ toys, or books or medical supplies and will see this ad alongside the offer page for this non-adult domain.<\/p>\n

Since I reported the consequences of such a thoughtless promotion at a DNForum thread yesterday, a Sedo representative responded with the following statement:<\/p>\n

Thank you for bringing this issue to our attention. We apologize for any offense that was taken to the banner advertisements; it was not Sedo’s intention to offend anyone with this campaign. While we understand our users\u2019 concerns, this image does not contain any explicit adult material. Also, this specific advertising banner is cycling through the offer pages and should not appear on every offer page viewed.<\/em><\/p>\n

Your concerns regarding this have been shared with the appropriate people for review; a response with more information will be posted shortly.<\/em><\/p><\/blockquote>\n

Almost five hours later, the ad is still visible without any changes made to where it is displayed. With the Internet moving faster than corporate bureaucracy permits, this blog post is now #2 on Google for the terms “Sedo porn<\/a>“.<\/p>\n

Perhaps this will be the catalyst in removing the ad before it causes additional financial loss and negative publicity, both to domain portfolio holders and the unsuspecting visitors of Sedo pages.<\/p>\n

Update – 8 hours later:<\/strong><\/p>\n

It appears that Sedo has removed the image frames<\/a> that displayed the porn domains. While not a fully satisfying solution, I am glad that Sedo responded to my justified reaction to this unwelcome imagery. Let’s see what Sedo will announce officially tomorrow.<\/p>\n","protected":false},"excerpt":{"rendered":"

When Sedo.com introduced themed domain auctions, it was clear that they are targeting a particular segment of the domain market. For example, their Geo Auction was about geographic domains, the Jobs Auction was related to domains pertaining to the employment industry, and so forth. 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