{"id":1407,"date":"2010-11-04T17:30:06","date_gmt":"2010-11-04T21:30:06","guid":{"rendered":"http:\/\/acro.net\/blog\/?p=1407"},"modified":"2010-11-04T17:32:00","modified_gmt":"2010-11-04T21:32:00","slug":"sedo-and-parked-domain-parking-on-the-up-and-up","status":"publish","type":"post","link":"https:\/\/acro.net\/blog\/sedo-and-parked-domain-parking-on-the-up-and-up\/","title":{"rendered":"Sedo and Parked: Domain parking on the up and up"},"content":{"rendered":"<p>In recent weeks, both Sedo and Parked have updated key parts of their advertising feeds, to ensure higher quality traffic and cut down on the junk or bot traffic.<\/p>\n<p>The preliminary results show that such a move was much needed. In the case of Parked, the Yahoo feeds are being dropped with Bing&#8217;s advertising network taking over; the end result is considerably higher PPC for quality keywords.<\/p>\n<p>Sedo on the other hand took drastic measures both with the technology behind the displaying of ads; it seems that ajax is utilized in order to accurately provide relative ads, filter out bot traffic and achieve better CTR or conversion rates.<\/p>\n<p>Since the changes occurred at Sedo on November 1st, I&#8217;ve witnessed the following:<\/p>\n<ul>\n<blockquote>\n<li>Most domains lost roughly 20% to 30% of their counted traffic. This is due to bot traffic not being included anymore.<\/li>\n<li>Clickthrough rates more than doubled across the board; this is to be expected, as the new technology delivers faster and more related ads and there are more clicks relative to the number of impressions.<\/li>\n<li>The most impressive part: revenue jumped between 200% to 400% without any keyword changes or reallocation of categories! This by far the best result that everyone hoped for.<\/li>\n<\/blockquote>\n<\/ul>\n<p>In a nutshell: parking domains is far from over, as technology evolves and the economy improves there will be further increases in the advertising budgets and resulting ad revenue. As I wrote yesterday, <a href=\"http:\/\/acro.net\/blog\/2010\/11\/03\/fact-development-is-not-for-everyone\/\" target=\"_blank\"><strong>development is not suited for everyone<\/strong><\/a> and domain parking is a strong sector of domain monetization.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In recent weeks, both Sedo and Parked have updated key parts of their advertising feeds, to ensure higher quality traffic and cut down on the junk or bot traffic. The preliminary results show that such a move was much needed. In the case of Parked, the Yahoo feeds are being dropped with Bing&#8217;s advertising network [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[26,3],"tags":[],"class_list":["post-1407","post","type-post","status-publish","format-standard","hentry","category-business","category-domains","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sedo and Parked: Domain parking on the up and up - Acro.net - A Domain Investing Blog by Theo Develegas<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/acro.net\/blog\/sedo-and-parked-domain-parking-on-the-up-and-up\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sedo and Parked: Domain parking on the up and up - Acro.net - A Domain Investing Blog by Theo Develegas\" \/>\n<meta property=\"og:description\" content=\"In recent weeks, both Sedo and Parked have updated key parts of their advertising feeds, to ensure higher quality traffic and cut down on the junk or bot traffic. The preliminary results show that such a move was much needed. 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