{"id":2100,"date":"2011-12-15T12:01:11","date_gmt":"2011-12-15T17:01:11","guid":{"rendered":"http:\/\/acro.net\/blog\/?p=2100"},"modified":"2011-12-15T12:01:11","modified_gmt":"2011-12-15T17:01:11","slug":"before-launching-your-product-secure-the-dot-com","status":"publish","type":"post","link":"https:\/\/acro.net\/blog\/before-launching-your-product-secure-the-dot-com\/","title":{"rendered":"Before launching your product, secure the dot com"},"content":{"rendered":"<p>Almost a decade ago, I hand-registered a two-word .com related to web browsing and the Internet.<\/p>\n<p>It&#8217;s a cool, brandable name that can be used in other industries as well.<\/p>\n<p>A few days ago, I found out that a start-up in the domain industry registered two other TLDs and after a little research I found out that they launched a product by that name.<\/p>\n<p>Incidentally, the company&#8217;s CEO happened to be one hop away in terms of business acquaintances, thanks to LinkedIn.<\/p>\n<p>I had nothing to lose but ask to be introduced, so I did. The initial communication was short but quickly expanded into lengthy exchanges.<\/p>\n<p>The CEO has been around the block for a while but didn&#8217;t seem to share my opinion that they need the dot com and said that they will do ok with what they have.<\/p>\n<p>The truth is, that any TLD will do the job but only the dot com will do it right.<\/p>\n<p>My asking price was in accordance to my investment: I don&#8217;t flip domains for change and I&#8217;m very experienced in identifying a domain&#8217;s potential.<\/p>\n<p>Despite my offer to exchange the domain for interest in the company, I was turned down. It seems that the CEO is confident that there will be no traffic trickling to my dot com once their product is adopted by millions of people on the Internet.<\/p>\n<p>At that point, I knew that any further attempt to pitch my domain to the company would be a waste of time. So I thanked him and we parted ways.<\/p>\n<p>One thing is certain: he lost the opportunity to get the domain at a reasonable, &#8220;friendly&#8221; price, because in the future &#8211; once the traffic arrives to the dot com &#8211; my price will more than double.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Almost a decade ago, I hand-registered a two-word .com related to web browsing and the Internet. It&#8217;s a cool, brandable name that can be used in other industries as well. A few days ago, I found out that a start-up in the domain industry registered two other TLDs and after a little research I found [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[26,3],"tags":[],"class_list":["post-2100","post","type-post","status-publish","format-standard","hentry","category-business","category-domains","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Before launching your product, secure the dot com - Acro.net - A Domain Investing Blog by Theo Develegas<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/acro.net\/blog\/before-launching-your-product-secure-the-dot-com\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Before launching your product, secure the dot com - Acro.net - A Domain Investing Blog by Theo Develegas\" \/>\n<meta property=\"og:description\" content=\"Almost a decade ago, I hand-registered a two-word .com related to web browsing and the Internet. 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