{"id":2568,"date":"2012-08-17T21:01:23","date_gmt":"2012-08-18T01:01:23","guid":{"rendered":"http:\/\/acro.net\/blog\/?p=2568"},"modified":"2012-08-17T22:17:26","modified_gmt":"2012-08-18T02:17:26","slug":"domaining-com-newsletter-top-headlines-are-not-truly-top","status":"publish","type":"post","link":"https:\/\/acro.net\/blog\/domaining-com-newsletter-top-headlines-are-not-truly-top\/","title":{"rendered":"Domaining.com newsletter: “Top Headlines” are not truly top"},"content":{"rendered":"

After seeing a blog post syndicated on the Domaining.com feed appear in today’s Newsletter that Francois Carrillo emails to subscribers, I just had to ask Francois: how do headlines get rated?<\/strong><\/p>\n

My question makes sense: to appear in a sponsored headline<\/strong> in the Domaining.com newsletter, one has to fork out $100 or $150, depending on the discount Francois is offering.<\/p>\n

For a headline to be a “Top headline” one would expect that it would be based on the number of clicks.<\/strong> At some point, Francois changed the algorithm to only count clicks from registered users that are logged in.<\/p>\n

So far, so good.<\/strong><\/p>\n

Today’s #1 post was made by Owen Frager<\/strong><\/a>, at around 11:15pm last night, which gave it approximately 45 minutes of “lifetime”<\/strong> during the past day. And yet, that post became the #1 “Top headline” in the Domaining.com newsletter sent out this morning.<\/p>\n

To be perfectly clear: this argument has nothing to do with Owen’s post<\/strong>; it’s just that his post was selected by Francois’s algorithm, which is clearly flawed.<\/strong><\/p>\n

So back to the question about how headlines are selected for the newsletter; here’s what Francois had to say:<\/p>\n

“I made an empiric formula, more the click is near the end of the day and more is high the parameter that multiplicate the click value. Because I noticed how people use to post soon to get more chances to get included. I think the formula allows to remove the posting time factor. Now I take the final decision most of the time.”<\/em><\/p><\/blockquote>\n

Now, Francois speaks pretty good English – better than my French<\/em> – and to me his answer is clear: A formula gives more importance to posts made near the end of the day and negates the advantage that some bloggers seek by posting early in the morning.<\/p>\n

Furthermore, Francois makes a decision whether to include or not posts that actually are chosen by this mysterious formula.<\/p>\n

In other words, this is not the “Top headlines”<\/strong> as the newsletter states, but rather, the personal choice of 4 headlines<\/strong> made by Francois and his secret formula.<\/p>\n

But something else became clear from this late exchange I had via email: Francois does not allow headlines of the popular blog, DomainGang<\/strong><\/a>, to be included in the newsletter,\u00a0 even if they are actually top in clicks for the day!<\/strong><\/p>\n

Francois expects me to include a warning<\/em> in every DomainGang headline, about whether the post is a parody post or “100%” news; something that I will never do<\/strong>: the faithful 1,500+ unique visitors that the 3-year-old TRAFFIC nominee for blog of the year receives daily, decide for themselves; after they read a DomainGang post. Not to mention, that every article that is not parody contains that “100%” image<\/strong><\/a> at the very end.<\/p>\n

In a nutshell: Domaining.com discriminates against DomainGang.com<\/strong> and Francois selects the “Top headlines” of the day in a manner that does not reflect the true number of clicks of every headline.<\/strong><\/p>\n

This method and formula is unfair to many other blogs<\/strong>, particularly those that make the core of their posts early during the day<\/strong>, instead of in the late afternoon hours.<\/p>\n

I can’t tell Francois how to run his business, but I can definitely tell him what type of practice is deceptive<\/strong> and what constitutes\u00a0 blatant censorship.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

After seeing a blog post syndicated on the Domaining.com feed appear in today’s Newsletter that Francois Carrillo emails to subscribers, I just had to ask Francois: how do headlines get rated? 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