{"id":2603,"date":"2012-08-24T09:52:39","date_gmt":"2012-08-24T13:52:39","guid":{"rendered":"http:\/\/acro.net\/blog\/?p=2603"},"modified":"2012-08-24T16:37:34","modified_gmt":"2012-08-24T20:37:34","slug":"microsoft-rebrands-the-good-the-bad-and-the-ugly","status":"publish","type":"post","link":"https:\/\/acro.net\/blog\/microsoft-rebrands-the-good-the-bad-and-the-ugly\/","title":{"rendered":"Microsoft rebrands: The good, the bad and the ugly"},"content":{"rendered":"

Microsoft corporation has changed its logo<\/strong><\/a> after a quarter of a century; this is going to be discussed in the coming months, more – in my opinion – than Bill Gates’ departure from the company.<\/p>\n

\"\"

The new Microsoft logo.<\/p><\/div>\n

There was nothing inherently wrong with the previous logo. It was single-colored, had a stylized font with a nice, aggressive “OS” letter pair that apparently symbolized the words “operating system”.<\/p>\n

But now that Microsoft is launching Windows 8 and their colorful, “metro” look in October, the 25 year old logo seemed to be in need of a new coat of paint.<\/p>\n

Change is always good, but is the new logo efficient and worthy of representing Microsoft’s legacy and history?<\/p>\n

The Segoe font type is definitely crispy; after all, Microsoft is using it in all of its current products. The gray tones of the lettering stand out against both white and black, without the need for a color substitution. The same goes for the four-square window, that’s representative of the primary Microsoft product: Windows.<\/p>\n

I’ve an objection to the colors used in the four-square symbol: it seems that they’ve been used already by a myriad other companies in various shapes, including the Google Chrome browser. I would expect Microsoft to build a different palette of colors, simply to distinguish itself.<\/p>\n

Is there anything ugly in this new rollout?<\/p>\n

Apparently, Microsoft did not consider to launch a more “aggressive” campaign for their new logo, and the domain name MicrosoftLogo.com<\/strong><\/a> remains unregistered as of this post.<\/p>\n

Edit: Someone actually went ahead and registered the domain; I pity the foo’!<\/p><\/blockquote>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Microsoft corporation has changed its logo after a quarter of a century; this is going to be discussed in the coming months, more – in my opinion – than Bill Gates’ departure from the company. There was nothing inherently wrong with the previous logo. 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