My friend Justin runs a successful PR firm in Florida. Despite all my assistance over the years regarding domain names, domain investment and domain development, Justin has a hard time understanding a few core principles.<\/p>\n
The problem is that Justin owns a company and a trademark. But he doesn’t own the .com. His company uses the next best thing, the .net.<\/p>\n
After successfully fighting off a challenge of his trademark by potential suitors, Justin decided to go after the .com, against my advice.<\/p>\n
He fired off a UDRP and lost it, because he didn’t listen to me: a trademark alone does not guarantee that you can get the .com. Sometimes, the first man to grab the land, will hold it forever.<\/p>\n
The holders of the .com are a company from another country, and they hold a trademark in that particular country in Europe. While the US is large and powerful, there are things that are decided based on international law.<\/p>\n
Early on in the game, Justin had the opportunity to change his corporate name; that was my advice, as getting the .com for six figures was out of the question. Now, more than ten years later, it’s too late to rebrand; his company is far too large – larger than Justin’s ego.<\/p>\n
So when you decide to form a company, ensure that you are able to obtain the .com – it’s the only sensible choice.<\/p>\n","protected":false},"excerpt":{"rendered":"
My friend Justin runs a successful PR firm in Florida. Despite all my assistance over the years regarding domain names, domain investment and domain development, Justin has a hard time understanding a few core principles. The problem is that Justin owns a company and a trademark. But he doesn’t own the .com. His company uses […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[26,3],"tags":[9,769,193,10,37,68,777,409],"class_list":["post-2622","post","type-post","status-publish","format-standard","hentry","category-business","category-domains","tag-acro","tag-acro-blog","tag-acronet","tag-acroplex","tag-acroplex-llc","tag-acroplexcom","tag-domain-investor","tag-trademarks","entry"],"yoast_head":"\n