A friend contacted me about a great brandable .com domain, pertaining to the ever-busy security industry. It’s a two word amalgam, equal to terms like Verisign, Netflix or Verizon.<\/p>\n
His plight, was the arrogant email he received from a party interested in acquiring that domain.<\/p>\n
The other party, a professional in the field of security assurance for a major corporation, insinuated that the domain was worth anything from $0 to under $200. His unwillingness to define a decent budget, was self-justified by providing quotes from automatic domain evaluation tools.<\/p>\n
After this apparent attempt to downgrade the domain’s value, he made an offer of $300 to take the domain off my friend’s hands. How nice of him!<\/p>\n
There is no better response to such silliness than debunking the very tools used to support this logic.<\/p>\n
Automated domain evaluation tools fall short of providing an accurate domain value, when the domain is a brandable or an amalgam of terms. Branding is a science dependent on human intelligence; for better or worse, computer software has not reached the ability of the human mind to evaluate artificial terms accurately. Software depends mostly on established terms that are assigned a weight or value; it then spits out a number that may be off by thousands of dollars.<\/p>\n
I told my friend to relay all these to his potential buyer, and to describe those tools as severely unqualified for the task for evaluating brands. Hopefully, the other party will appreciate this brutally honest response, and if they are smart and act fast, they will secure the mid $x,xxx price quoted – or the price might go up in the future.<\/p>\n
Just because a term does not exist in the dictionary, it doesn’t mean it’s worthless. If that were the case, thousands of companies would have to check their names against a wordlist first.<\/p>\n","protected":false},"excerpt":{"rendered":"
A friend contacted me about a great brandable .com domain, pertaining to the ever-busy security industry. It’s a two word amalgam, equal to terms like Verisign, Netflix or Verizon. His plight, was the arrogant email he received from a party interested in acquiring that domain. The other party, a professional in the field of security […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[26,3],"tags":[],"class_list":["post-3343","post","type-post","status-publish","format-standard","hentry","category-business","category-domains","entry"],"yoast_head":"\n