Recently, I came within minutes of closing a deal – only to watch the buyer pull out.<\/p>\n
The reason: a $500 price difference.<\/p>\n
Despite the buyer’s financial capability, his definition of a budget apparently clashed with my definition of an acceptable ROI. My asking price was already discounted and in accordance with the current domain market conditions.<\/p>\n
Early on, the buyer indicated that they had just registered a dashed version of the domain. My sales pitch contained two points: dashed domains don’t pass the ‘radio test’ and traffic is thus lost to the non-dashed version. Also, should they decide to create a brand, the dashed version is a no-go from the start.<\/p>\n
It’s interesting how even educated buyers with a multi-cultural background can turn a deaf ear to well-defined arguments. Sometimes, things just don’t work out.<\/p>\n
But whose loss is it, really?<\/p>\n
When the buyer pulls out from a deal because they are comfortable with their alternative $10 domain registration, eventually it’s their loss – not the domain seller’s.<\/p>\n
An experienced domain seller will use a deal that fell through to their advantage; in my example, I cannot wait for the developed web site on the dashed .com to begin its expected traffic leakage to mine!<\/p>\n
That’s when the fun begins: I can then increase my asking price and double the impact by presenting the content of my choice on the domain they failed to acquire. While my expert advise during the negotiation process might have been free, it comes at a price later on. Educating buyers is a freebie only as long as the deal closes.<\/p>\n
Moral of the story: you can use a failed transaction to your advantage; while buyers are a dime a dozen, domain assets only appreciate in value.<\/p>\n","protected":false},"excerpt":{"rendered":"
Recently, I came within minutes of closing a deal – only to watch the buyer pull out. The reason: a $500 price difference. Despite the buyer’s financial capability, his definition of a budget apparently clashed with my definition of an acceptable ROI. My asking price was already discounted and in accordance with the current domain […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-3374","post","type-post","status-publish","format-standard","hentry","category-domains","entry"],"yoast_head":"\n