{"id":3449,"date":"2013-09-17T10:48:17","date_gmt":"2013-09-17T14:48:17","guid":{"rendered":"http:\/\/acro.net\/blog\/?p=3449"},"modified":"2013-09-17T10:48:17","modified_gmt":"2013-09-17T14:48:17","slug":"ten-plus-one-tips-from-the-microsoft-team-of-branding-specialists","status":"publish","type":"post","link":"https:\/\/acro.net\/blog\/ten-plus-one-tips-from-the-microsoft-team-of-branding-specialists\/","title":{"rendered":"Ten plus one tips from the Microsoft team of branding specialists"},"content":{"rendered":"<p>Creating or re-imagining a brand is a task that requires focus, direction, imagination and discipline.<\/p>\n<p><strong>Microsoft<\/strong> went through a full rebranding of its corporate assets with success, from the primary logo to those of its numerous products and services.<\/p>\n<p>In order to achieve such a feat, its branding specialists adhered to <strong>a series of commitments<\/strong>, some of which are presented below:<\/p>\n<ul>\n<li>Design is input, not output.<\/li>\n<li>Often, what makes a great brand is invisible.<\/li>\n<li>If a client is product-focused, then &#8220;develop&#8221; the brand like you would a product. Be an engineer.<\/li>\n<li>Innovation can be a heartbreaker, so don&#8217;t fall in love.<\/li>\n<li>Patience and progress over perfection and preciousness.<\/li>\n<li>Embrace the crooked path.<\/li>\n<li>Lay down your arms. It really does take an army.<\/li>\n<li>Horizontal is as important as vertical.<\/li>\n<li>Ideas are cheap. If you&#8217;re not making anything, you&#8217;re not making anything happen.<\/li>\n<li>Small committed teams get more big things done.<\/li>\n<li>You&#8217;re never done.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Creating or re-imagining a brand is a task that requires focus, direction, imagination and discipline. Microsoft went through a full rebranding of its corporate assets with success, from the primary logo to those of its numerous products and services. In order to achieve such a feat, its branding specialists adhered to a series of commitments, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[26],"tags":[],"class_list":["post-3449","post","type-post","status-publish","format-standard","hentry","category-business","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ten plus one tips from the Microsoft team of branding specialists - Acro.net - A Domain Investing Blog by Theo Develegas<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/acro.net\/blog\/ten-plus-one-tips-from-the-microsoft-team-of-branding-specialists\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ten plus one tips from the Microsoft team of branding specialists - Acro.net - A Domain Investing Blog by Theo Develegas\" \/>\n<meta property=\"og:description\" content=\"Creating or re-imagining a brand is a task that requires focus, direction, imagination and discipline. 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