The dawn of a new era is always seen with suspicion, reservation, conservatism and fear; sometimes with anger added to the mix.<\/p>\n
People don’t like change, especially when it’s defined in a manner that affects their lifestyle.<\/p>\n
As a kid, one of my favorite books was my dad’s single volume encyclopaedia about The Universe<\/strong>. Published in 1958, it barely included Sputnik’s launch, and predicted a moon landing around the year 2000.<\/p>\n It also included a disclaimer: “If certain parameters in research and development are met, we are confident that the time needed to land on the moon could be reduced by half.”<\/em><\/p>\n That notice put the expected moon landing to 1979 – a full decade after it eventually happened, but still, much closer than the mythical year 2000.<\/p>\n Change, particularly technological change, is inevitable. The machines have to change faster, because people change at a much slower pace; humans do evolve and even mutate, but such change is performed over several millennia and it goes by unnoticed.<\/p>\n Evolution in technology is controlled by the sharpest minds of the human race, those that can improve on the old and can devise new processes and products. The paradigm is accelerated in recent years; the twenty years from 1980 to 2000 were halved from 2000 to 2010 in how fast technology advanced.<\/p>\n The same pace, whether we like it or not, affects how we address communications and branding. The Internet is still an infant, but eventually it will become an adult; and as such, it will define its own preferences about life.<\/p>\n The introduction of gTLDs in the domain space is a reality shocking to even those of us that retain an open mind.<\/p>\n