{"id":3494,"date":"2013-10-30T16:42:17","date_gmt":"2013-10-30T20:42:17","guid":{"rendered":"http:\/\/acro.net\/blog\/?p=3494"},"modified":"2013-10-30T16:48:13","modified_gmt":"2013-10-30T20:48:13","slug":"fear-of-a-brand-planet","status":"publish","type":"post","link":"https:\/\/acro.net\/blog\/fear-of-a-brand-planet\/","title":{"rendered":"Fear of a .Brand Planet"},"content":{"rendered":"

After watching the “Team Schilling vs. Team Schwartz<\/strong>” gTLD debate video – at least, the first part which was updated today<\/strong><\/a> – I am about to share a few thoughts on what was accomplished by that debate.<\/p>\n

The position of either side was pretty much known beforehand; polarization on the very surface, but hopes of successful rollout of gTLDs, underneath that ‘facade’.<\/p>\n

In other words, I am sure that neither side will deny they are in for the money.<\/p>\n

The fact remains, that the decision made by ICANN, to allow a method and procedure for the rapid introduction of “dot brands” or gTLDs, is irreversible.<\/p>\n

In other words, we are not arguing about allowing gTLDs to be introduced in the wild, we are debating whether they will be as successful, widespread and profitable as the primary contestants, the initial TLDs.<\/p>\n

Small scale introduction of other TLDs, such as .biz, .info, .mobi and other lesser species, was primarily met with a lukewarm welcoming because the Internet and the global community of entrepreneurs were not ready at that time.<\/p>\n

In an era that is motivated by constant communication and information exchange, when regimes fall from orchestrated Twitter campaigns and missing kids are located by Facebook pages, we are beyond the archaic era of .com, .net and .org.<\/p>\n

The big push for gTLDs is made by those who are seeing a big opportunity to capitalize on the public’s thirst for new names, brands and identities. It’s no secret that all the good .com domains are long taken, and whether or not they are developed, they are one of a kind. No doubt, that’s part of what has been driving domain sales all along: the uniqueness of a brand or identity or web address.<\/p>\n

All this will change with the gTLDs; at least, the ones that will be open to register and utilize for the same function that .com, .net and .org were used all along.<\/p>\n

Sure, many of them will be snapped up by the same people that invest – or gamble – into a land rush that appears promising. I would personally urge anyone against investing heavily in gTLDs, without first performing a thorough research on the potential buyers of that market.<\/p>\n

For example, once .Photo and .Video is allocated – hopefully to Frank Schilling’s Uniregistry<\/strong><\/a> – the market will be embraced by photographers and video artists, no doubt. If you think, however, that you will be able to rush in, register and flip for thousands of dollars every keyword under the sun, think again: photographers will spend a fortune on gear, but they are tightwads when it comes down to spending more than a hundred on a domain name.<\/p>\n

This type of risk involving the new gTLDs must be understood by those who are blindly supporting the new era of the Internet, on the mere basis of trading domain names.<\/p>\n

The big expansion will bring numerous other benefits, however, that are bound to propel the little domain industry much higher than anyone has ever imagined. Thousands of businesses, tens of thousands of employees, millions and millions will be invested in the creation, branding, marketing and functionality of the new “dot brands.”<\/p>\n

The wave is unstoppable, whether you like it or not. Brands existed for several centuries before the Internet was born, and they will continue to exist as the Internet evolves into something “brand new.”<\/p>\n

Yes, this pun was intentional. Brands, and “brand new” go hand in hand, to ensure that those with .com domains will do business as usual, while those investing in the new gTLD philosophy will do business much better.<\/p>\n

So which side would you rather be on?<\/p>\n","protected":false},"excerpt":{"rendered":"

After watching the “Team Schilling vs. Team Schwartz” gTLD debate video – at least, the first part which was updated today – I am about to share a few thoughts on what was accomplished by that debate. 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