{"id":3514,"date":"2013-11-04T17:10:26","date_gmt":"2013-11-04T22:10:26","guid":{"rendered":"http:\/\/acro.net\/blog\/?p=3514"},"modified":"2013-11-04T17:12:35","modified_gmt":"2013-11-04T22:12:35","slug":"four-letters-five-figures","status":"publish","type":"post","link":"https:\/\/acro.net\/blog\/four-letters-five-figures\/","title":{"rendered":"Four letters, five figures"},"content":{"rendered":"<p>As the proverbial check is in the bank, I can now discuss my first<strong> five figure sale<\/strong> via Frank Schilling&#8217;s <a href=\"http:\/\/domainnamesales.com\" target=\"_blank\"><strong>Domain Name Sales<\/strong><\/a> platform.<\/p>\n<p>It&#8217;s been a remarkable year in sales, achieving exceptionally higher numbers than I did in the past, via Sedo. I&#8217;m currently clocking sales since the end of October 2012, when I moved my entire domain portfolio to DNS.<\/p>\n<p>When investing in any domain, my <em>modus operandi<\/em> is very specific:<\/p>\n<ul>\n<li>The domain must be .com, .net or .org &#8211; either single word dictionary, or a two word compound .com.<\/li>\n<li>Other TLDs or ccTLDs are acceptable, as long as the keyword is short, positive and brandable. However, my investments are kept to a minimum.<\/li>\n<li>Short domains, such as LLL or LLLL are usually acronyms, that must pass the test of brandability, legibility and age.<\/li>\n<li>Aged (pre-2000) domains across most TLDs.<\/li>\n<\/ul>\n<p>In this particular transaction, I sold an almost 14-year old domain that I owned for 3 1\/2 years, having acquired it via Sedo for approximately $500.<\/p>\n<p>Domain Name Sales achieves much higher rates of inquiry conversion, due to the ability to customize the &#8220;for sale&#8221; banner. I will expand on this in another article, but for the particular domain I received several inquiries during the 12 months of parking it at DNS &#8211; all were quoted at five figures.<\/p>\n<p>The great back-end provided by DNS allowed me to:<\/p>\n<ul>\n<li>Research my buyer.<\/li>\n<li>Negotiate using custom templates.<\/li>\n<li>Follow-up when there was no response.<\/li>\n<li>Engage in a manner that assured the buyer of my established professionalism even further.<\/li>\n<\/ul>\n<p>The initial quote was met by my buyer&#8217;s claim that he had &#8220;researched the domain market&#8221; and that similar domains would sell for approximately $4,000.<\/p>\n<p>At that point, I waited a few days, then provided them with a short but specific list of domains that were sold at consistently higher prices, ranging from low five figures to six figures. I provided this information in a manner that displayed my knowledge of the domain market.<\/p>\n<p>Furthermore, I explained the intrinsic meaning of the acronym, as a further analysis of maintaining a large buyer audience; this put my buyer on the spot to make a decision for the domain, although he was &#8220;examining alternatives.&#8221;<\/p>\n<p>The myth of such alternatives can only be dispersed by the seller&#8217;s firm but explanatory description of why this domain is best suited for the task. Essentially, when selling a domain name one is acting as a brand creator, a salesman and a customer of the eventual brand. I did all three in a manner that encouraged my buyer to consider my asking price very seriously.<\/p>\n<p>I did offer a discount at that point, as an indication that I&#8217;m flexible, yet not bending over backwards over the sale. My buyer came back with a counter-offer, very close to the price I felt comfortable selling at, and the deal was finalized.<\/p>\n<p>The rest of the process involved going through <a href=\"http:\/\/Escrow.com\" target=\"_blank\"><strong>Escrow.com<\/strong><\/a> which was smooth as expected, and transferring the domain to a new account with <a href=\"http:\/\/fabulous.com\" target=\"_blank\"><strong>Fabulous<\/strong><\/a>. The buyer was very happy with the acquisition and stated the following words, that stand out as a great reward in excess of the funds &#8211; both to me, and to DNS and Escrow.com:<\/p>\n<blockquote><p><em>&#8220;Thank you kindly, all seems to be working great. Thanks for the way you handled the transaction.&#8221;<\/em><\/p><\/blockquote>\n<p>For an industry that receives a lot of negative publicity by the media and very rarely flaunts words of appreciation, the buyer&#8217;s satisfactory comments were remarkably positive, and a great reminder that domain investing is a business on the verge of a global expansion.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As the proverbial check is in the bank, I can now discuss my first five figure sale via Frank Schilling&#8217;s Domain Name Sales platform. It&#8217;s been a remarkable year in sales, achieving exceptionally higher numbers than I did in the past, via Sedo. I&#8217;m currently clocking sales since the end of October 2012, when I [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[26,3],"tags":[],"class_list":["post-3514","post","type-post","status-publish","format-standard","hentry","category-business","category-domains","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Four letters, five figures - Acro.net - A Domain Investing Blog by Theo Develegas<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/acro.net\/blog\/four-letters-five-figures\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Four letters, five figures - Acro.net - A Domain Investing Blog by Theo Develegas\" \/>\n<meta property=\"og:description\" content=\"As the proverbial check is in the bank, I can now discuss my first five figure sale via Frank Schilling&#8217;s Domain Name Sales platform. It&#8217;s been a remarkable year in sales, achieving exceptionally higher numbers than I did in the past, via Sedo. 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