I’ll keep it simple: ICANN opened the sack of Aeolus, containing the winds, and they can’t be stuffed back in – get ready for some extreme turbulence.<\/p>\n
In other, less lyric words: the introduction of gTLDs is not an experiment, or a partial guesstimate of how the Internet might evolve into something.<\/p>\n
It’s the real thing. It’s approved. It’s happening.<\/p>\n
It can’t be reversed.<\/p>\n
The bigger the resistance domainers display, the harder their downfall will be. Embracing the new gTLDs as a fully equal alternative to the existing TLDs, including the almighty .com, is the smart thing to do.<\/p>\n
I know, it sounds like heresy and a deviation from the domainer bible.<\/p>\n
But I didn’t write the book, ICANN did – so shooting the messenger isn’t effective.<\/p>\n
Here’s another thought-provoking statement available to digest: your super-duper, ultra-generic .com might now have a capped worth of around $200,000.<\/p>\n
How so?<\/p>\n
In some cases, a company willing to wait out the ICANN application process, will probably spend the $185,000 dollar application fee, plus assorted costs, than double that amount or more for the matching .com.<\/p>\n
Obviously, not every .com will fall in this category: there are generics that match a list of terms prohibited by ICANN to become gTLDs; there are also plurals and singulars of the same keyword that face scrutiny and resistance during the application process.<\/p>\n
Overall, however, a company might choose to take the gTLD application road, a highway that is wider and offering lots of other possibilities for the branding and sharing of products through domains allocated under the gTLD, than spending an exuberant amount of money on the .com.<\/p>\n
The era of smart domain pricing began when ICANN pulled the cat out of the bag. But enough with the cliches, you decide.<\/p>\n","protected":false},"excerpt":{"rendered":"
I’ll keep it simple: ICANN opened the sack of Aeolus, containing the winds, and they can’t be stuffed back in – get ready for some extreme turbulence. In other, less lyric words: the introduction of gTLDs is not an experiment, or a partial guesstimate of how the Internet might evolve into something. It’s the real […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[26],"tags":[],"class_list":["post-3540","post","type-post","status-publish","format-standard","hentry","category-business","entry"],"yoast_head":"\n