{"id":3551,"date":"2013-11-20T14:21:53","date_gmt":"2013-11-20T19:21:53","guid":{"rendered":"http:\/\/acro.net\/blog\/?p=3551"},"modified":"2013-11-20T17:43:35","modified_gmt":"2013-11-20T22:43:35","slug":"development-the-antidote-to-domain-price-capping","status":"publish","type":"post","link":"https:\/\/acro.net\/blog\/development-the-antidote-to-domain-price-capping\/","title":{"rendered":"Development: The antidote to domain price capping"},"content":{"rendered":"

In my recent post about an expected price capping<\/strong><\/a> of ultra-premium and thus, expensive, domain names, it became apparent that there are two ways domainers approach this possibility.<\/p>\n

The first approach, is to discount it.<\/strong><\/p>\n

By doing so, we are conveniently shutting eyes and ears to the inevitable change, brought forth by the mass introduction of gTLDs that will re-introduce and reinforce brands across the domain name space.<\/p>\n

The second approach, is to address it intelligently.<\/strong><\/p>\n

In the event that your super premium domain, dot .com or otherwise, isn’t yet developed but parked or sitting dormant until some venomous UDRP comes along<\/strong><\/a>, the time to act is now.<\/p>\n

Domain rebranding<\/strong> is the avenue that many domain investors should be looking into, and one does not have to wait until the next year to do so.<\/p>\n

When considering the development of your ultra-premium domains, it’s important to define a budget analogous to the domain’s worth.<\/p>\n

Do not expect that a simple ‘mini site’, ‘landing page’ or other temporary-looking content will be your quick and dirty road to success; the idea is to not only provide meaningful content online, but to build your digital asset into a viable, long term business – even if, long term, you desire to sell the domain name.<\/p>\n","protected":false},"excerpt":{"rendered":"

In my recent post about an expected price capping of ultra-premium and thus, expensive, domain names, it became apparent that there are two ways domainers approach this possibility. The first approach, is to discount it. By doing so, we are conveniently shutting eyes and ears to the inevitable change, brought forth by the mass introduction […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[26,3],"tags":[996,997,737,998],"class_list":["post-3551","post","type-post","status-publish","format-standard","hentry","category-business","category-domains","tag-brands","tag-domain-rebranding","tag-gtlds","tag-price-capping","entry"],"yoast_head":"\nDevelopment: The antidote to domain price capping - Acro.net - A Domain Investing Blog by Theo Develegas<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/acro.net\/blog\/development-the-antidote-to-domain-price-capping\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Development: The antidote to domain price capping - Acro.net - A Domain Investing Blog by Theo Develegas\" \/>\n<meta property=\"og:description\" content=\"In my recent post about an expected price capping of ultra-premium and thus, expensive, domain names, it became apparent that there are two ways domainers approach this possibility. The first approach, is to discount it. By doing so, we are conveniently shutting eyes and ears to the inevitable change, brought forth by the mass introduction […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/acro.net\/blog\/development-the-antidote-to-domain-price-capping\/\" \/>\n<meta property=\"og:site_name\" content=\"Acro.net - A Domain Investing Blog by Theo Develegas\" \/>\n<meta property=\"article:published_time\" content=\"2013-11-20T19:21:53+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2013-11-20T22:43:35+00:00\" \/>\n<meta name=\"author\" content=\"Theo Develegas\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Theo Develegas\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/acro.net\\\/blog\\\/development-the-antidote-to-domain-price-capping\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/acro.net\\\/blog\\\/development-the-antidote-to-domain-price-capping\\\/\"},\"author\":{\"name\":\"Theo Develegas\",\"@id\":\"https:\\\/\\\/acro.net\\\/blog\\\/#\\\/schema\\\/person\\\/9c9625f061a0e603a87f5bf0f6f781fe\"},\"headline\":\"Development: The antidote to domain price capping\",\"datePublished\":\"2013-11-20T19:21:53+00:00\",\"dateModified\":\"2013-11-20T22:43:35+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/acro.net\\\/blog\\\/development-the-antidote-to-domain-price-capping\\\/\"},\"wordCount\":221,\"commentCount\":1,\"keywords\":[\"brands\",\"domain rebranding\",\"gTLDs\",\"price capping\"],\"articleSection\":[\"Business\",\"Domains\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/acro.net\\\/blog\\\/development-the-antidote-to-domain-price-capping\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/acro.net\\\/blog\\\/development-the-antidote-to-domain-price-capping\\\/\",\"url\":\"https:\\\/\\\/acro.net\\\/blog\\\/development-the-antidote-to-domain-price-capping\\\/\",\"name\":\"Development: The antidote to domain price capping - Acro.net - A Domain Investing Blog by Theo Develegas\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/acro.net\\\/blog\\\/#website\"},\"datePublished\":\"2013-11-20T19:21:53+00:00\",\"dateModified\":\"2013-11-20T22:43:35+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/acro.net\\\/blog\\\/#\\\/schema\\\/person\\\/9c9625f061a0e603a87f5bf0f6f781fe\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/acro.net\\\/blog\\\/development-the-antidote-to-domain-price-capping\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/acro.net\\\/blog\\\/development-the-antidote-to-domain-price-capping\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/acro.net\\\/blog\\\/development-the-antidote-to-domain-price-capping\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/acro.net\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Development: The antidote to domain price capping\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/acro.net\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/acro.net\\\/blog\\\/\",\"name\":\"Acro.net - A Domain Investing Blog by Theo Develegas\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/acro.net\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/acro.net\\\/blog\\\/#\\\/schema\\\/person\\\/9c9625f061a0e603a87f5bf0f6f781fe\",\"name\":\"Theo Develegas\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/6794630c371bee89f2b833c1f4b777d9ba75767b217c8fce2cfd6e6d7d90960d?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/6794630c371bee89f2b833c1f4b777d9ba75767b217c8fce2cfd6e6d7d90960d?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/6794630c371bee89f2b833c1f4b777d9ba75767b217c8fce2cfd6e6d7d90960d?s=96&d=mm&r=g\",\"caption\":\"Theo Develegas\"},\"description\":\"Theo Develegas - News and opinions on domain name investing, brand development, design, and the occasional rant or two about life's challenges. Founder of Acroplex LLC.\",\"sameAs\":[\"https:\\\/\\\/acro.net\",\"https:\\\/\\\/x.com\\\/acroplex\"],\"url\":\"https:\\\/\\\/acro.net\\\/blog\\\/author\\\/admin\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Development: The antidote to domain price capping - Acro.net - A Domain Investing Blog by Theo Develegas","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/acro.net\/blog\/development-the-antidote-to-domain-price-capping\/","og_locale":"en_US","og_type":"article","og_title":"Development: The antidote to domain price capping - Acro.net - A Domain Investing Blog by Theo Develegas","og_description":"In my recent post about an expected price capping of ultra-premium and thus, expensive, domain names, it became apparent that there are two ways domainers approach this possibility. The first approach, is to discount it. By doing so, we are conveniently shutting eyes and ears to the inevitable change, brought forth by the mass introduction […]","og_url":"https:\/\/acro.net\/blog\/development-the-antidote-to-domain-price-capping\/","og_site_name":"Acro.net - A Domain Investing Blog by Theo Develegas","article_published_time":"2013-11-20T19:21:53+00:00","article_modified_time":"2013-11-20T22:43:35+00:00","author":"Theo Develegas","twitter_misc":{"Written by":"Theo Develegas","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/acro.net\/blog\/development-the-antidote-to-domain-price-capping\/#article","isPartOf":{"@id":"https:\/\/acro.net\/blog\/development-the-antidote-to-domain-price-capping\/"},"author":{"name":"Theo Develegas","@id":"https:\/\/acro.net\/blog\/#\/schema\/person\/9c9625f061a0e603a87f5bf0f6f781fe"},"headline":"Development: The antidote to domain price capping","datePublished":"2013-11-20T19:21:53+00:00","dateModified":"2013-11-20T22:43:35+00:00","mainEntityOfPage":{"@id":"https:\/\/acro.net\/blog\/development-the-antidote-to-domain-price-capping\/"},"wordCount":221,"commentCount":1,"keywords":["brands","domain rebranding","gTLDs","price capping"],"articleSection":["Business","Domains"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/acro.net\/blog\/development-the-antidote-to-domain-price-capping\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/acro.net\/blog\/development-the-antidote-to-domain-price-capping\/","url":"https:\/\/acro.net\/blog\/development-the-antidote-to-domain-price-capping\/","name":"Development: The antidote to domain price capping - Acro.net - A Domain Investing Blog by Theo Develegas","isPartOf":{"@id":"https:\/\/acro.net\/blog\/#website"},"datePublished":"2013-11-20T19:21:53+00:00","dateModified":"2013-11-20T22:43:35+00:00","author":{"@id":"https:\/\/acro.net\/blog\/#\/schema\/person\/9c9625f061a0e603a87f5bf0f6f781fe"},"breadcrumb":{"@id":"https:\/\/acro.net\/blog\/development-the-antidote-to-domain-price-capping\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/acro.net\/blog\/development-the-antidote-to-domain-price-capping\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/acro.net\/blog\/development-the-antidote-to-domain-price-capping\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/acro.net\/blog\/"},{"@type":"ListItem","position":2,"name":"Development: The antidote to domain price capping"}]},{"@type":"WebSite","@id":"https:\/\/acro.net\/blog\/#website","url":"https:\/\/acro.net\/blog\/","name":"Acro.net - A Domain Investing Blog by Theo Develegas","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/acro.net\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/acro.net\/blog\/#\/schema\/person\/9c9625f061a0e603a87f5bf0f6f781fe","name":"Theo Develegas","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/6794630c371bee89f2b833c1f4b777d9ba75767b217c8fce2cfd6e6d7d90960d?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/6794630c371bee89f2b833c1f4b777d9ba75767b217c8fce2cfd6e6d7d90960d?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/6794630c371bee89f2b833c1f4b777d9ba75767b217c8fce2cfd6e6d7d90960d?s=96&d=mm&r=g","caption":"Theo Develegas"},"description":"Theo Develegas - News and opinions on domain name investing, brand development, design, and the occasional rant or two about life's challenges. Founder of Acroplex LLC.","sameAs":["https:\/\/acro.net","https:\/\/x.com\/acroplex"],"url":"https:\/\/acro.net\/blog\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/acro.net\/blog\/wp-json\/wp\/v2\/posts\/3551","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/acro.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/acro.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/acro.net\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/acro.net\/blog\/wp-json\/wp\/v2\/comments?post=3551"}],"version-history":[{"count":0,"href":"https:\/\/acro.net\/blog\/wp-json\/wp\/v2\/posts\/3551\/revisions"}],"wp:attachment":[{"href":"https:\/\/acro.net\/blog\/wp-json\/wp\/v2\/media?parent=3551"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/acro.net\/blog\/wp-json\/wp\/v2\/categories?post=3551"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/acro.net\/blog\/wp-json\/wp\/v2\/tags?post=3551"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}