{"id":3646,"date":"2013-12-30T12:00:49","date_gmt":"2013-12-30T17:00:49","guid":{"rendered":"http:\/\/acro.net\/blog\/?p=3646"},"modified":"2014-01-02T01:07:50","modified_gmt":"2014-01-02T06:07:50","slug":"trademarks-and-white-lies-when-your-domain-buyer-is-a-fibber","status":"publish","type":"post","link":"https:\/\/acro.net\/blog\/trademarks-and-white-lies-when-your-domain-buyer-is-a-fibber\/","title":{"rendered":"Trademarks and white lies: When your domain buyer is a fibber"},"content":{"rendered":"

Having closed yet another successful sale via the Domain Name Sales platform<\/strong><\/a>, I can safely ‘vent out<\/em>‘ – now that Escrow.com<\/strong><\/a> has disbursed the funds.<\/p>\n

Humans are far from being perfect, and sometimes childish fibs<\/strong> are involved in an otherwise professional transaction. The ability to contain these obvious “white lies” can make or break a domain transaction.<\/p>\n

In this particular transaction, I was approached by a buyer whose contact information pointed me to the direction of a small business owner and trademark holder.<\/p>\n

As soon as I determined that their trademark was recently granted, my price expectation for the domain remained unchanged; having acquired the domain name in 2009, it predated any use of the mark by the buyer – by almost three years.<\/p>\n

And so, a game of cat and mouse began.<\/p>\n

My buyer, nonchalantly expressed interest in the domain, dropping the notion that he’s looking into alternative, “5 letter .com domains”. Obviously, being aware of the exact trademark match to my .com, gave me confidence with my pricing scheme.<\/p>\n

I gave the buyer plenty of breathing space after my initial quote; his offer was 50% lower, a price that I wasn’t willing to negotiate dramatically.<\/p>\n

When knowing the buyer’s exact identity, domain assets and other such information – which Domain Name Sales provides in a remarkably easy to utilize format <\/em>– you have a great advantage.<\/p>\n

In order to succeed in the domain investing game, research is fundamental<\/strong>, but negotiating skills complete the job<\/strong>.<\/p>\n

One has to remain firm when needed, and let go of the line when necessary; just like when fishing for big fish in the open sea.<\/p>\n

The buyer ended up taking my asking price right before Christmas, and the sale is yet another reminder that even when a domain buyer owns a trademark, they can still pay a fair price for a domain you acquired before their mark’s registration.<\/p>\n

Happy end of the year wishes to all.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Having closed yet another successful sale via the Domain Name Sales platform, I can safely ‘vent out‘ – now that Escrow.com has disbursed the funds. Humans are far from being perfect, and sometimes childish fibs are involved in an otherwise professional transaction. 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