{"id":3760,"date":"2014-02-02T14:09:19","date_gmt":"2014-02-02T19:09:19","guid":{"rendered":"http:\/\/acro.net\/blog\/?p=3760"},"modified":"2014-02-02T14:11:39","modified_gmt":"2014-02-02T19:11:39","slug":"super-bowl-commercials-sticky-branding-or-a-waste-of-money","status":"publish","type":"post","link":"https:\/\/acro.net\/blog\/super-bowl-commercials-sticky-branding-or-a-waste-of-money\/","title":{"rendered":"Super Bowl commercials: Sticky branding or a waste of money?"},"content":{"rendered":"

It’s Super Bowl Sunday – and I don’t really care about the football part; if that sounds like heresy it’s because as a European transplant, I didn’t grow up playing or learning the sport.<\/p>\n

Regardless, I am familiar with the culture surrounding it, and today is the equivalent of a World Cup final in soccer – which will occur in Brazil this year.<\/p>\n

Millions of fans of (American) football will gather today to share the experience; the food and drinks will add to the excitement of watching one’s favorite team play against the other finalist.<\/p>\n

With such a large audience watching the game on television, commercials are guaranteed an unprecedented reach to consumers.<\/p>\n

That’s why such commercials are priced so high and have reached the $3 million dollar range.<\/strong><\/a><\/p>\n

To justify the price tag, creative directors for the products and services attempt to bring their whackiest ideas forward. Anything shocking, bizarre, emotional, or borderline sexual – can’t go all the way, as football is a family sport – will be part of the Super Bowl commercials aired during breaks, and there will be lots of them.<\/p>\n

Disregarding whether such creations are masterpieces or not, Super Bowl commercials seem to stick with their audience; for weeks and months, the best ones will be remembered<\/strong><\/a> and discussed, creating a followship or other reactive response.<\/p>\n

In the world of domains, GoDaddy will be trying to convince everyone to launch their business with them, utilizing turn-key solutions that involve domain registration, hosting and templated web sites.<\/p>\n

While this year’s provocation won’t manifest in the form of attractive females as in the past, GoDaddy promised to shock us by letting a female worker announce to the world that she is quitting, in order to follow her dream of business ownership.<\/p>\n

In the end, it’s all about describing one’s dreams on a very expensive digital canvas, but one has to keep in mind that the corporate budgets in consumer-driven industries are quite healthy. Let’s hope that in the future we will see the same type of attention from the ongoing expansive state of the domain world.<\/p>\n

Let the game begin.<\/p>\n","protected":false},"excerpt":{"rendered":"

It’s Super Bowl Sunday – and I don’t really care about the football part; if that sounds like heresy it’s because as a European transplant, I didn’t grow up playing or learning the sport. Regardless, I am familiar with the culture surrounding it, and today is the equivalent of a World Cup final in soccer […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[26],"tags":[1018,1017],"class_list":["post-3760","post","type-post","status-publish","format-standard","hentry","category-business","tag-godaddy-commercial","tag-super-bowl-sunday","entry"],"yoast_head":"\nSuper Bowl commercials: Sticky branding or a waste of money? - Acro.net - A Domain Investing Blog by Theo Develegas<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/acro.net\/blog\/super-bowl-commercials-sticky-branding-or-a-waste-of-money\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Super Bowl commercials: Sticky branding or a waste of money? - Acro.net - A Domain Investing Blog by Theo Develegas\" \/>\n<meta property=\"og:description\" content=\"It’s Super Bowl Sunday – and I don’t really care about the football part; if that sounds like heresy it’s because as a European transplant, I didn’t grow up playing or learning the sport. Regardless, I am familiar with the culture surrounding it, and today is the equivalent of a World Cup final in soccer […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/acro.net\/blog\/super-bowl-commercials-sticky-branding-or-a-waste-of-money\/\" \/>\n<meta property=\"og:site_name\" content=\"Acro.net - A Domain Investing Blog by Theo Develegas\" \/>\n<meta property=\"article:published_time\" content=\"2014-02-02T19:09:19+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2014-02-02T19:11:39+00:00\" \/>\n<meta name=\"author\" content=\"Theo Develegas\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Theo Develegas\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/acro.net\\\/blog\\\/super-bowl-commercials-sticky-branding-or-a-waste-of-money\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/acro.net\\\/blog\\\/super-bowl-commercials-sticky-branding-or-a-waste-of-money\\\/\"},\"author\":{\"name\":\"Theo Develegas\",\"@id\":\"https:\\\/\\\/acro.net\\\/blog\\\/#\\\/schema\\\/person\\\/9c9625f061a0e603a87f5bf0f6f781fe\"},\"headline\":\"Super Bowl commercials: Sticky branding or a waste of money?\",\"datePublished\":\"2014-02-02T19:09:19+00:00\",\"dateModified\":\"2014-02-02T19:11:39+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/acro.net\\\/blog\\\/super-bowl-commercials-sticky-branding-or-a-waste-of-money\\\/\"},\"wordCount\":375,\"commentCount\":1,\"keywords\":[\"GoDaddy commercial\",\"Super Bowl Sunday\"],\"articleSection\":[\"Business\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/acro.net\\\/blog\\\/super-bowl-commercials-sticky-branding-or-a-waste-of-money\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/acro.net\\\/blog\\\/super-bowl-commercials-sticky-branding-or-a-waste-of-money\\\/\",\"url\":\"https:\\\/\\\/acro.net\\\/blog\\\/super-bowl-commercials-sticky-branding-or-a-waste-of-money\\\/\",\"name\":\"Super Bowl commercials: Sticky branding or a waste of money? - Acro.net - A Domain Investing Blog by Theo Develegas\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/acro.net\\\/blog\\\/#website\"},\"datePublished\":\"2014-02-02T19:09:19+00:00\",\"dateModified\":\"2014-02-02T19:11:39+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/acro.net\\\/blog\\\/#\\\/schema\\\/person\\\/9c9625f061a0e603a87f5bf0f6f781fe\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/acro.net\\\/blog\\\/super-bowl-commercials-sticky-branding-or-a-waste-of-money\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/acro.net\\\/blog\\\/super-bowl-commercials-sticky-branding-or-a-waste-of-money\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/acro.net\\\/blog\\\/super-bowl-commercials-sticky-branding-or-a-waste-of-money\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/acro.net\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Super Bowl commercials: Sticky branding or a waste of money?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/acro.net\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/acro.net\\\/blog\\\/\",\"name\":\"Acro.net - A Domain Investing Blog by Theo Develegas\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/acro.net\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/acro.net\\\/blog\\\/#\\\/schema\\\/person\\\/9c9625f061a0e603a87f5bf0f6f781fe\",\"name\":\"Theo Develegas\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/6794630c371bee89f2b833c1f4b777d9ba75767b217c8fce2cfd6e6d7d90960d?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/6794630c371bee89f2b833c1f4b777d9ba75767b217c8fce2cfd6e6d7d90960d?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/6794630c371bee89f2b833c1f4b777d9ba75767b217c8fce2cfd6e6d7d90960d?s=96&d=mm&r=g\",\"caption\":\"Theo Develegas\"},\"description\":\"Theo Develegas - News and opinions on domain name investing, brand development, design, and the occasional rant or two about life's challenges. Founder of Acroplex LLC.\",\"sameAs\":[\"https:\\\/\\\/acro.net\",\"https:\\\/\\\/x.com\\\/acroplex\"],\"url\":\"https:\\\/\\\/acro.net\\\/blog\\\/author\\\/admin\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Super Bowl commercials: Sticky branding or a waste of money? - Acro.net - A Domain Investing Blog by Theo Develegas","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/acro.net\/blog\/super-bowl-commercials-sticky-branding-or-a-waste-of-money\/","og_locale":"en_US","og_type":"article","og_title":"Super Bowl commercials: Sticky branding or a waste of money? - Acro.net - A Domain Investing Blog by Theo Develegas","og_description":"It’s Super Bowl Sunday – and I don’t really care about the football part; if that sounds like heresy it’s because as a European transplant, I didn’t grow up playing or learning the sport. Regardless, I am familiar with the culture surrounding it, and today is the equivalent of a World Cup final in soccer […]","og_url":"https:\/\/acro.net\/blog\/super-bowl-commercials-sticky-branding-or-a-waste-of-money\/","og_site_name":"Acro.net - A Domain Investing Blog by Theo Develegas","article_published_time":"2014-02-02T19:09:19+00:00","article_modified_time":"2014-02-02T19:11:39+00:00","author":"Theo Develegas","twitter_misc":{"Written by":"Theo Develegas","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/acro.net\/blog\/super-bowl-commercials-sticky-branding-or-a-waste-of-money\/#article","isPartOf":{"@id":"https:\/\/acro.net\/blog\/super-bowl-commercials-sticky-branding-or-a-waste-of-money\/"},"author":{"name":"Theo Develegas","@id":"https:\/\/acro.net\/blog\/#\/schema\/person\/9c9625f061a0e603a87f5bf0f6f781fe"},"headline":"Super Bowl commercials: Sticky branding or a waste of money?","datePublished":"2014-02-02T19:09:19+00:00","dateModified":"2014-02-02T19:11:39+00:00","mainEntityOfPage":{"@id":"https:\/\/acro.net\/blog\/super-bowl-commercials-sticky-branding-or-a-waste-of-money\/"},"wordCount":375,"commentCount":1,"keywords":["GoDaddy commercial","Super Bowl Sunday"],"articleSection":["Business"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/acro.net\/blog\/super-bowl-commercials-sticky-branding-or-a-waste-of-money\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/acro.net\/blog\/super-bowl-commercials-sticky-branding-or-a-waste-of-money\/","url":"https:\/\/acro.net\/blog\/super-bowl-commercials-sticky-branding-or-a-waste-of-money\/","name":"Super Bowl commercials: Sticky branding or a waste of money? - Acro.net - A Domain Investing Blog by Theo Develegas","isPartOf":{"@id":"https:\/\/acro.net\/blog\/#website"},"datePublished":"2014-02-02T19:09:19+00:00","dateModified":"2014-02-02T19:11:39+00:00","author":{"@id":"https:\/\/acro.net\/blog\/#\/schema\/person\/9c9625f061a0e603a87f5bf0f6f781fe"},"breadcrumb":{"@id":"https:\/\/acro.net\/blog\/super-bowl-commercials-sticky-branding-or-a-waste-of-money\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/acro.net\/blog\/super-bowl-commercials-sticky-branding-or-a-waste-of-money\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/acro.net\/blog\/super-bowl-commercials-sticky-branding-or-a-waste-of-money\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/acro.net\/blog\/"},{"@type":"ListItem","position":2,"name":"Super Bowl commercials: Sticky branding or a waste of money?"}]},{"@type":"WebSite","@id":"https:\/\/acro.net\/blog\/#website","url":"https:\/\/acro.net\/blog\/","name":"Acro.net - A Domain Investing Blog by Theo Develegas","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/acro.net\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/acro.net\/blog\/#\/schema\/person\/9c9625f061a0e603a87f5bf0f6f781fe","name":"Theo Develegas","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/6794630c371bee89f2b833c1f4b777d9ba75767b217c8fce2cfd6e6d7d90960d?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/6794630c371bee89f2b833c1f4b777d9ba75767b217c8fce2cfd6e6d7d90960d?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/6794630c371bee89f2b833c1f4b777d9ba75767b217c8fce2cfd6e6d7d90960d?s=96&d=mm&r=g","caption":"Theo Develegas"},"description":"Theo Develegas - News and opinions on domain name investing, brand development, design, and the occasional rant or two about life's challenges. Founder of Acroplex LLC.","sameAs":["https:\/\/acro.net","https:\/\/x.com\/acroplex"],"url":"https:\/\/acro.net\/blog\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/acro.net\/blog\/wp-json\/wp\/v2\/posts\/3760","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/acro.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/acro.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/acro.net\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/acro.net\/blog\/wp-json\/wp\/v2\/comments?post=3760"}],"version-history":[{"count":0,"href":"https:\/\/acro.net\/blog\/wp-json\/wp\/v2\/posts\/3760\/revisions"}],"wp:attachment":[{"href":"https:\/\/acro.net\/blog\/wp-json\/wp\/v2\/media?parent=3760"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/acro.net\/blog\/wp-json\/wp\/v2\/categories?post=3760"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/acro.net\/blog\/wp-json\/wp\/v2\/tags?post=3760"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}