{"id":3768,"date":"2014-02-05T12:35:53","date_gmt":"2014-02-05T17:35:53","guid":{"rendered":"http:\/\/acro.net\/blog\/?p=3768"},"modified":"2014-02-05T12:38:12","modified_gmt":"2014-02-05T17:38:12","slug":"domain-brands-want-a-specific-keyword-in-the-new-tlds-use-the-tiered-landrush-option-to-secure-it","status":"publish","type":"post","link":"https:\/\/acro.net\/blog\/domain-brands-want-a-specific-keyword-in-the-new-tlds-use-the-tiered-landrush-option-to-secure-it\/","title":{"rendered":"Domain brands: Want a specific keyword in the new TLDs? Use the tiered landrush option to secure it"},"content":{"rendered":"

If you absolutely *must* have a particular keyword in the new TLDs, forget about waiting for general availability to kick in.<\/p>\n

The second that the clock ticked 11:00am Eastern US time today, thousands of domain applications in seven gTLDs by Donuts, Inc.<\/strong><\/a> were sent off from various registrars to the Registry.<\/p>\n

If you were amazed how fast certain keywords you were ‘spying’ on were gone, it’s because you stood no chance to register them manually. Pre-registration queues have been utilized by participating registrars, and once general availability began, these queues were submitted to the Registry.<\/p>\n

The solution to this method is simple: spend more money, paying the extra fees for the early availability date during landrush; pricing is a factor so decide exactly how much you’re willing to spend.<\/p>\n

Even waiting as late as the day before general availability won’t guarantee you the domain.<\/p>\n

This method isn’t the best for your wallet, and I don’t particularly like it but it is what it is: Registries are in for the money, and you should be after domains that you have a concrete plan for.<\/p>\n

Gone are the days of registering every keyword in the dictionary just because it’s available. This is a time for selective, strategic investments with a plan for development or a potential for high reselling.<\/p>\n

I used the tiered landrush option successfully to secure a small number of domains that made sense as a combination of keyword + gTLD.<\/strong><\/a><\/p>\n

That’s the beauty of brands.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

If you absolutely *must* have a particular keyword in the new TLDs, forget about waiting for general availability to kick in. The second that the clock ticked 11:00am Eastern US time today, thousands of domain applications in seven gTLDs by Donuts, Inc. were sent off from various registrars to the Registry. If you were amazed […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[797,269,1020,737],"class_list":["post-3768","post","type-post","status-publish","format-standard","hentry","category-domains","tag-domain-investment","tag-domainers","tag-donuts-inc","tag-gtlds","entry"],"yoast_head":"\nDomain brands: Want a specific keyword in the new TLDs? 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