{"id":3837,"date":"2014-02-26T14:38:39","date_gmt":"2014-02-26T19:38:39","guid":{"rendered":"http:\/\/acro.net\/blog\/?p=3837"},"modified":"2014-02-26T15:03:24","modified_gmt":"2014-02-26T20:03:24","slug":"diversification-a-key-element-of-intelligent-domain-investing","status":"publish","type":"post","link":"https:\/\/acro.net\/blog\/diversification-a-key-element-of-intelligent-domain-investing\/","title":{"rendered":"Diversification: A key element of intelligent domain investing"},"content":{"rendered":"

When I was a kid, my Grandma used to say “Don’t put all your eggs in one basket.”<\/em><\/p>\n

I didn’t understand the meaning of that phrase back then, because I didn’t have a basket to put any eggs into, and my Grandma handled breakfast – God bless her.<\/em><\/p>\n

Actually, my Grandma never said that, because the phrase doesn’t exist in Greek. But it’s a great conversation starter, when one wants to define investment strategies.<\/p>\n

Whether you personally handle your ‘nest egg’ or not, it’s a good idea to be aware of diversification, as opposed to becoming heavily vested in a single commodity.<\/p>\n

With domains, the good old approach will continue for some time: Invest in quality domains, across well-performing TLDs, keep exotic ccTLDs at a minimum.<\/p>\n

In the new era of brands and gTLDs<\/strong><\/a>, however, diversification acquires an even more important meaning, that of selective, strategic ownership of domain assets.<\/strong><\/a><\/p>\n

Frank Schilling’s launch of .Sexy and .Tattoo<\/strong><\/a>, with .HipHop, .Guitars and .Photo to follow, is an example of how diversified your domain portfolio will become.<\/p>\n

In the coming months and years, if you close eyes and ears to what is changing around you, will only deprive you of the opportunity to establish a healthy approach to the rapid-changing world of domain names.<\/p>\n

Among the new gTLDs, diversification means that you understand the purpose and function of “keyword + gTLD<\/em>” that redefines the brand potential of online destinations; the gTLD becomes a key element of the combined brand. No more anchoring oneself to the .com or other non-descriptive TLD.<\/p>\n

Finally, by spreading your investment across several gTLDs or even ccTLDs, you are able to define the development potential of the particular brands. The plethora of available extensions ensures that you cannot have every keyword<\/strong><\/a> under the sun – just the ones that make sense for your strategy.<\/p>\n

Treat every gTLD as a distinct, wholesome egg, and while eggs exist in abundance, only carry a small basket to put a select few into.<\/strong><\/p>\n

And that’s a true statement that my Grandma made.<\/p>\n","protected":false},"excerpt":{"rendered":"

When I was a kid, my Grandma used to say “Don’t put all your eggs in one basket.” I didn’t understand the meaning of that phrase back then, because I didn’t have a basket to put any eggs into, and my Grandma handled breakfast – God bless her. 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