{"id":4661,"date":"2015-06-28T16:16:02","date_gmt":"2015-06-28T20:16:02","guid":{"rendered":"http:\/\/acro.net\/blog\/?p=4661"},"modified":"2015-06-28T16:16:02","modified_gmt":"2015-06-28T20:16:02","slug":"numbers-and-figures-the-psychology-of-domain-bidding","status":"publish","type":"post","link":"https:\/\/acro.net\/blog\/numbers-and-figures-the-psychology-of-domain-bidding\/","title":{"rendered":"Numbers and figures : The psychology of domain bidding"},"content":{"rendered":"

Bidding on domain names in public – or private<\/em> – auctions, is a process that requires certain elements to be present, as part of a successful strategy.<\/p>\n

To begin with, domains that are promoted extensively or prominently, most often don’t fall in the “great deal” category. They are simply chosen per the interest of their promoters, and quote often, with an ulterior agenda.<\/p>\n

Joining an auction of a particular domain requires first of all extensive research.<\/strong><\/p>\n

Just because an auction is for a dictionary domain, or for a domain with traffic or one that falls into the “coinage” category such as LLL .com’s, does not mean that investing one’s money guarantees a return on investment.<\/p>\n

With that in mind, domain investors must first choose a niche or category based on real world applications. Technological innovations, pharmaceuticals, health and nutrition, automotive, etc. – these are categories to select from, along with the generic “brandables.”<\/p>\n

The second stage of research involves parameters such as domain age, brevity, TLD extension, popularity of the terms in search engines (Google) and the most obvious but often forgotten: lack of any trademark issues.<\/p>\n

Domains that appear great often infringe on obvious or less obvious trademarks, despite their generic nature and often carry a history of legal issues, or can inherit such issues from similar domains that were challenged in the past.<\/p>\n

For the latter, one research place to start is UDRPSearch.com<\/strong><\/a>; along with searching the USPTO<\/strong><\/a> for domestic (US) marks, these two resources form the bare minimum research for any problematic domains.<\/p>\n

Once you’ve determined that the particular domain is “good to go”, you must define a budget<\/strong> for the auction, a bidding strategy<\/strong>, and a follow-up plan.<\/strong><\/p>\n