{"id":4752,"date":"2015-08-11T18:04:58","date_gmt":"2015-08-11T22:04:58","guid":{"rendered":"http:\/\/acro.net\/blog\/?p=4752"},"modified":"2015-08-11T18:18:09","modified_gmt":"2015-08-11T22:18:09","slug":"how-much-is-your-xyz-domain-worth-today","status":"publish","type":"post","link":"https:\/\/acro.net\/blog\/how-much-is-your-xyz-domain-worth-today\/","title":{"rendered":"How much is your .XYZ domain worth today?"},"content":{"rendered":"

The news so far: Google acquired ABC.XYZ, a “domain hack” that perhaps the Campbell Soup Company<\/strong> would also appreciate.<\/p>\n

Outside of this deal, the substance is about how Google created an umbrella corporation for itself, called Alphabet, and will thus give its founders new roles, away from Google.<\/p>\n

It’s like reshuffling the company and giving it a new name. Oh, and a domain, that ends in .XYZ.<\/p>\n

The reshuffling sent Google stock 5% higher after hours yesterday, settling at 4.27% at today’s closing. That’s great news for Larry Page and Co., because their worth increased by several billion dollars.<\/p>\n

The real question is, how much of this corporate magic truly affects domains, investors, gTLDs and .XYZ in particular.<\/p>\n

By raising awareness to the .XYZ “extension”, Google has definitely piqued the interest of common folks that have never heard of anything else<\/strong> beyond com\/net\/org, let alone .XYZ.<\/p>\n

In that sense, a first encounter with an alternate gTLD was made by several million people, who might or might not be savvy enough to research this opportunity further.<\/p>\n

The ball is in the possession of domain Registries, to prepare, package, and deliver marketing campaigns<\/strong> that appeal to end users that would seek out and register domains in alternative gTLDs.<\/p>\n

At the moment, existing .XYZ domains have not received any particular infusion or increase in value just because Google acquired a single domain name.<\/strong><\/p>\n

Dot .XYZ remains a hiccup in the domain chart, with tens or hundreds of thousands of domains registered via a controversial promotion by Network Solutions, last year.<\/p>\n

If that single incident had not existed, perhaps we’d be marveling at the ability of a “random” gTLD to achieve registrations exceeding one million; alas, that number should be reduced to 750k currently<\/strong><\/a>, due to the ones that are in a drop cycle.<\/p>\n

There’s no doubt that Daniel Negari’s chips in the domain industry increased, all thanks to this move by Google. It might lead to other big things, eventually, and some speculate that an acquisition of the company by Google isn’t too farfetched.<\/p>\n

Personally, I don’t think that any company acquired by Google – or Yahoo, or Microsoft<\/em> – lived long enough to celebrate some form of independent growth; most were shut down within 18 to 36 months.<\/p>\n

In that sense, I’d hate to see Negari’s vision of an “XYZ generation” disappear.<\/p>\n

At the same time, I don’t own and don’t plan to own any .XYZ domains, simply because my branding focus requires that keyword and gTLD form a single entity<\/strong> with a specific meaning. And with that in mind, Google might have just acquired the only .XYZ domain that really makes sense.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

The news so far: Google acquired ABC.XYZ, a “domain hack” that perhaps the Campbell Soup Company would also appreciate. Outside of this deal, the substance is about how Google created an umbrella corporation for itself, called Alphabet, and will thus give its founders new roles, away from Google. It’s like reshuffling the company and giving […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-4752","post","type-post","status-publish","format-standard","hentry","category-domains","entry"],"yoast_head":"\nHow much is your .XYZ domain worth today?<\/title>\n<meta name=\"description\" content=\"How much is your .XYZ domain worth today?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/acro.net\/blog\/how-much-is-your-xyz-domain-worth-today\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How much is your .XYZ domain worth today?\" \/>\n<meta property=\"og:description\" content=\"How much is your .XYZ domain worth today?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/acro.net\/blog\/how-much-is-your-xyz-domain-worth-today\/\" \/>\n<meta property=\"og:site_name\" content=\"Acro.net - A Domain Investing Blog by Theo Develegas\" \/>\n<meta property=\"article:published_time\" content=\"2015-08-11T22:04:58+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2015-08-11T22:18:09+00:00\" \/>\n<meta name=\"author\" content=\"Theo Develegas\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Theo Develegas\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/acro.net\\\/blog\\\/how-much-is-your-xyz-domain-worth-today\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/acro.net\\\/blog\\\/how-much-is-your-xyz-domain-worth-today\\\/\"},\"author\":{\"name\":\"Theo Develegas\",\"@id\":\"https:\\\/\\\/acro.net\\\/blog\\\/#\\\/schema\\\/person\\\/9c9625f061a0e603a87f5bf0f6f781fe\"},\"headline\":\"How much is your .XYZ domain worth today?\",\"datePublished\":\"2015-08-11T22:04:58+00:00\",\"dateModified\":\"2015-08-11T22:18:09+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/acro.net\\\/blog\\\/how-much-is-your-xyz-domain-worth-today\\\/\"},\"wordCount\":461,\"commentCount\":23,\"articleSection\":[\"Domains\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/acro.net\\\/blog\\\/how-much-is-your-xyz-domain-worth-today\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/acro.net\\\/blog\\\/how-much-is-your-xyz-domain-worth-today\\\/\",\"url\":\"https:\\\/\\\/acro.net\\\/blog\\\/how-much-is-your-xyz-domain-worth-today\\\/\",\"name\":\"How much is your .XYZ domain worth today?\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/acro.net\\\/blog\\\/#website\"},\"datePublished\":\"2015-08-11T22:04:58+00:00\",\"dateModified\":\"2015-08-11T22:18:09+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/acro.net\\\/blog\\\/#\\\/schema\\\/person\\\/9c9625f061a0e603a87f5bf0f6f781fe\"},\"description\":\"How much is your .XYZ domain worth today?\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/acro.net\\\/blog\\\/how-much-is-your-xyz-domain-worth-today\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/acro.net\\\/blog\\\/how-much-is-your-xyz-domain-worth-today\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/acro.net\\\/blog\\\/how-much-is-your-xyz-domain-worth-today\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/acro.net\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How much is your .XYZ domain worth today?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/acro.net\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/acro.net\\\/blog\\\/\",\"name\":\"Acro.net - 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