{"id":4784,"date":"2015-09-01T13:31:16","date_gmt":"2015-09-01T17:31:16","guid":{"rendered":"http:\/\/acro.net\/blog\/?p=4784"},"modified":"2015-09-01T14:51:37","modified_gmt":"2015-09-01T18:51:37","slug":"google-new-logo-gets-rid-of-the-serifs","status":"publish","type":"post","link":"https:\/\/acro.net\/blog\/google-new-logo-gets-rid-of-the-serifs\/","title":{"rendered":"Google : New logo gets rid of the serifs"},"content":{"rendered":"

Shocking news this morning, as Google<\/strong> revealed its new corporate logo.<\/a><\/strong><\/p>\n

The new Google logo inherits the same colors per letter, and gets rid of the serifs it used for years.<\/p>\n

\"google-logo\"<\/p>\n

It also changes its little “g” icon, replacing with a four color “G”.<\/p>\n

The font family appears to be Relish Pro<\/strong><\/a>, according to a first look. The “e” has a more prominent angle, however.<\/p>\n

It’s not as if Google isn’t a huge brand already, it’s about getting on with the times. Yahoo did the same, and although the result was weaker, in my opinion, everyone still recognizes the brand.<\/p>\n

It’s important to keep in mind that while many popular brands use strictly a stylized font for their brands, to achieve a distinct result – such as the Coca-Cola logotype – more complex elements need to be introduced.<\/p>\n

Personally, I think the new Google logo is cleaner looking, more “fun” and it gives Google the ability to brand its services in a bolder manner.<\/p>\n","protected":false},"excerpt":{"rendered":"

Shocking news this morning, as Google revealed its new corporate logo. The new Google logo inherits the same colors per letter, and gets rid of the serifs it used for years. It also changes its little “g” icon, replacing with a four color “G”. The font family appears to be Relish Pro, according to a […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[9,193,10,37,1201,1200,1202,1199],"class_list":["post-4784","post","type-post","status-publish","format-standard","hentry","category-domains","tag-acro","tag-acronet","tag-acroplex","tag-acroplex-llc","tag-google-has-a-new-logo","tag-new-google-logo","tag-relish-pro","tag-what-font-is-the-google-logo","entry"],"yoast_head":"\nGoogle : New logo gets rid of the serifs<\/title>\n<meta name=\"description\" content=\"Google : New logo gets rid of the serifs\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/acro.net\/blog\/google-new-logo-gets-rid-of-the-serifs\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google : New logo gets rid of the serifs\" \/>\n<meta property=\"og:description\" content=\"Google : New logo gets rid of the serifs\" \/>\n<meta property=\"og:url\" content=\"https:\/\/acro.net\/blog\/google-new-logo-gets-rid-of-the-serifs\/\" \/>\n<meta property=\"og:site_name\" content=\"Acro.net - A Domain Investing Blog by Theo Develegas\" \/>\n<meta property=\"article:published_time\" content=\"2015-09-01T17:31:16+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2015-09-01T18:51:37+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/acro.net\/blog\/wp-content\/uploads\/2015\/09\/google-logo.png\" \/>\n<meta name=\"author\" content=\"Theo Develegas\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Theo Develegas\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/acro.net\\\/blog\\\/google-new-logo-gets-rid-of-the-serifs\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/acro.net\\\/blog\\\/google-new-logo-gets-rid-of-the-serifs\\\/\"},\"author\":{\"name\":\"Theo Develegas\",\"@id\":\"https:\\\/\\\/acro.net\\\/blog\\\/#\\\/schema\\\/person\\\/9c9625f061a0e603a87f5bf0f6f781fe\"},\"headline\":\"Google : New logo gets rid of the serifs\",\"datePublished\":\"2015-09-01T17:31:16+00:00\",\"dateModified\":\"2015-09-01T18:51:37+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/acro.net\\\/blog\\\/google-new-logo-gets-rid-of-the-serifs\\\/\"},\"wordCount\":176,\"commentCount\":4,\"image\":{\"@id\":\"https:\\\/\\\/acro.net\\\/blog\\\/google-new-logo-gets-rid-of-the-serifs\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/acro.net\\\/blog\\\/wp-content\\\/uploads\\\/2015\\\/09\\\/google-logo.png\",\"keywords\":[\"Acro\",\"Acro.net\",\"Acroplex\",\"Acroplex LLC\",\"Google has a new logo\",\"new Google logo\",\"Relish Pro\",\"What font is the Google logo\"],\"articleSection\":[\"Domains\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/acro.net\\\/blog\\\/google-new-logo-gets-rid-of-the-serifs\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/acro.net\\\/blog\\\/google-new-logo-gets-rid-of-the-serifs\\\/\",\"url\":\"https:\\\/\\\/acro.net\\\/blog\\\/google-new-logo-gets-rid-of-the-serifs\\\/\",\"name\":\"Google : New logo gets rid of the serifs\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/acro.net\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/acro.net\\\/blog\\\/google-new-logo-gets-rid-of-the-serifs\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/acro.net\\\/blog\\\/google-new-logo-gets-rid-of-the-serifs\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/acro.net\\\/blog\\\/wp-content\\\/uploads\\\/2015\\\/09\\\/google-logo.png\",\"datePublished\":\"2015-09-01T17:31:16+00:00\",\"dateModified\":\"2015-09-01T18:51:37+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/acro.net\\\/blog\\\/#\\\/schema\\\/person\\\/9c9625f061a0e603a87f5bf0f6f781fe\"},\"description\":\"Google : New logo gets rid of the serifs\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/acro.net\\\/blog\\\/google-new-logo-gets-rid-of-the-serifs\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/acro.net\\\/blog\\\/google-new-logo-gets-rid-of-the-serifs\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/acro.net\\\/blog\\\/google-new-logo-gets-rid-of-the-serifs\\\/#primaryimage\",\"url\":\"http:\\\/\\\/acro.net\\\/blog\\\/wp-content\\\/uploads\\\/2015\\\/09\\\/google-logo.png\",\"contentUrl\":\"http:\\\/\\\/acro.net\\\/blog\\\/wp-content\\\/uploads\\\/2015\\\/09\\\/google-logo.png\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/acro.net\\\/blog\\\/google-new-logo-gets-rid-of-the-serifs\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/acro.net\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Google : New logo gets rid of the serifs\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/acro.net\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/acro.net\\\/blog\\\/\",\"name\":\"Acro.net - 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