{"id":4791,"date":"2015-09-02T15:03:39","date_gmt":"2015-09-02T19:03:39","guid":{"rendered":"http:\/\/acro.net\/blog\/?p=4791"},"modified":"2015-09-02T15:07:29","modified_gmt":"2015-09-02T19:07:29","slug":"most-end-user-buyers-have-no-clue-what-an-aftermarket-domain-is","status":"publish","type":"post","link":"https:\/\/acro.net\/blog\/most-end-user-buyers-have-no-clue-what-an-aftermarket-domain-is\/","title":{"rendered":"Most end user buyers have no clue what an &#8220;aftermarket domain&#8221; is"},"content":{"rendered":"<p>If I could have a dollar for every email I sent, educating prospective buyers about aftermarket domains, I&#8217;d be at least one thousand bucks richer.<\/p>\n<p>The fact is, end user buyers &#8211; <em>as opposed to domain investors<\/em> &#8211; are for the most part unfamiliar with the value and pricing of domain names.<\/p>\n<p>This comes as no surprise, for several reasons.<\/p>\n<ul>\n<li>Domain investing is an unregulated business, receiving &#8211;<em> for the most part &#8211;<\/em> negative coverage.<\/li>\n<li>Some big players in the industry, such as GoDaddy, assert that a domain can be had for a token price, e.g. $10 bucks.<\/li>\n<li>There is little to no coverage on the lifespan of domains: what happens when they aren&#8217;t renewed, for example.<\/li>\n<li>It&#8217;s tough to educate everyone, all the time; the &#8220;online&#8221; crowd gets regenerated constantly.<\/li>\n<\/ul>\n<p>With that in mind, educating an end-user buyer about your assets can significantly increase your ability to sell domains to them.<\/p>\n<p>Forget about flipping domains for a second, as this type of mentality and practice exists to justify one&#8217;s expensive hobby or disorganized, secondary occupation.<\/p>\n<p>By defining your strategy towards end-user inquiries, you will be able to offer something of value &#8211; <em>your domain<\/em> &#8211; at a premium price.<\/p>\n<p>While your prospective domain buyer might not always welcome the rationale behind your asking price, they will most likely appreciate your ability to define something that they had little knowledge of. Quite often, this can lead to a sale consistent with your expected price.<\/p>\n<p>In order to cut down on your response time for every inquiry, it&#8217;d be prudent to write up a &#8220;bullet point&#8221; list about what makes domain names in the aftermarket desirable.<\/p>\n<p>That could be as short or long as you like, however longer lists tend to appear to be &#8220;patronizing&#8221; and you don&#8217;t want your buyer to feel intimidated.<\/p>\n<p>Keeping the list short and to the point ensures that it is legible, comprehensible, and actionable; the recipient will utilize this &#8220;free&#8221; knowledge to assess their options, and hopefully, will make an offer to acquire your domain in the range you anticipate.<\/p>\n<p>Educating end users is a tough task, and it&#8217;s a practice that will land you more sales at a much higher price.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If I could have a dollar for every email I sent, educating prospective buyers about aftermarket domains, I&#8217;d be at least one thousand bucks richer. The fact is, end user buyers &#8211; as opposed to domain investors &#8211; are for the most part unfamiliar with the value and pricing of domain names. This comes as [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[9,193,10,37,68,1204,1203,864,1205,1206],"class_list":["post-4791","post","type-post","status-publish","format-standard","hentry","category-domains","tag-acro","tag-acronet","tag-acroplex","tag-acroplex-llc","tag-acroplexcom","tag-aftermarket-domain-sales","tag-aftermarket-domains","tag-domain-buyers","tag-educating-end-users","tag-end-user-buyers","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Most end user buyers have no clue what an &quot;aftermarket domain&quot; is<\/title>\n<meta name=\"description\" content=\"Most end user buyers have no clue what an &quot;aftermarket domain&quot; is\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/acro.net\/blog\/most-end-user-buyers-have-no-clue-what-an-aftermarket-domain-is\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Most end user buyers have no clue what an &quot;aftermarket domain&quot; is\" \/>\n<meta property=\"og:description\" content=\"Most end user buyers have no clue what an &quot;aftermarket domain&quot; is\" \/>\n<meta property=\"og:url\" content=\"https:\/\/acro.net\/blog\/most-end-user-buyers-have-no-clue-what-an-aftermarket-domain-is\/\" \/>\n<meta property=\"og:site_name\" content=\"Acro.net - A Domain Investing Blog by Theo Develegas\" \/>\n<meta property=\"article:published_time\" content=\"2015-09-02T19:03:39+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2015-09-02T19:07:29+00:00\" \/>\n<meta name=\"author\" content=\"Theo Develegas\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Theo Develegas\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/acro.net\\\/blog\\\/most-end-user-buyers-have-no-clue-what-an-aftermarket-domain-is\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/acro.net\\\/blog\\\/most-end-user-buyers-have-no-clue-what-an-aftermarket-domain-is\\\/\"},\"author\":{\"name\":\"Theo Develegas\",\"@id\":\"https:\\\/\\\/acro.net\\\/blog\\\/#\\\/schema\\\/person\\\/9c9625f061a0e603a87f5bf0f6f781fe\"},\"headline\":\"Most end user buyers have no clue what an &#8220;aftermarket domain&#8221; 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