{"id":5023,"date":"2016-03-21T16:48:23","date_gmt":"2016-03-21T20:48:23","guid":{"rendered":"http:\/\/acro.net\/blog\/?p=5023"},"modified":"2016-03-21T16:52:02","modified_gmt":"2016-03-21T20:52:02","slug":"new-domain-name-sales-ppc-landers-are-problematic-and-heres-why","status":"publish","type":"post","link":"https:\/\/acro.net\/blog\/new-domain-name-sales-ppc-landers-are-problematic-and-heres-why\/","title":{"rendered":"New Domain Name Sales PPC landers are problematic and here’s why"},"content":{"rendered":"

Ever since I started using Domain Name Sales<\/strong> in the fall of 2012, I’ve consistently offered suggestions and recommendations to the company, directly or indirectly.<\/p>\n

In the past, I’ve had very little “bone” to pick with DNS, and any issues were resolved swiftly.<\/p>\n

Today’s revelation of a staged rollout of new landing pages for domains parked at Domain Name Sales, caught me in an unguarded moment, on a busy Monday no less.<\/p>\n

As Elliot Silver shared<\/strong><\/a> earlier today, DNS landers now consist of a “blue mountain” backdrop, and a centrally placed container for the ads.<\/p>\n

For a second, as a graphic design professional, I will agree that the new lander looks beautiful, clean and spacious. I see the Uniregistry marketing campaign of the mountainous peaks implemented nicely.<\/p>\n

Except, these are the landing pages for my parked domains, not a Uniregistry web site.<\/p>\n

The previous PPC lander utilized a wide variety of banners to display graphic images in context with the domain’s categorization. The ads could be tweaked accordingly. Now, there is no visual impact<\/strong> that separates hundreds of thousands of domains parked at Domain Name Sales; they will all look the same.<\/strong><\/p>\n

I’ve mentioned in the past, as a user of Sedo<\/strong>, how the visitors stop clicking on ads after they get acclimated to the particular template used. Eventually, they recognize parked domains as such, and move on.<\/p>\n

That’s why it is important for PPC providers to refresh their options of landing pages. It’s human psychology to seek affirmation that where one landed, is their intended destination.<\/p>\n

Unfortunately, if what I heard back from the Domain Name Sales support is true, this redesign is permanently decided and in my opinion, it is one giant leap backwards.<\/p>\n

It creates potential issues with domains that ads alone can’t re-enforce their generic nature; as Elliot Silver pointed out, there is a chance that frivolous UDRPs may depend on that exact impact the landing pages have.<\/p>\n

Domain Name Sales does listen to constructive feedback, and here is my chance to deliver it, on behalf of myself and perhaps others.<\/p>\n

What I would like to see, at this point, in order of preference:<\/p>\n