{"id":5095,"date":"2016-05-17T17:02:59","date_gmt":"2016-05-17T21:02:59","guid":{"rendered":"http:\/\/acro.net\/blog\/?p=5095"},"modified":"2016-05-17T17:02:59","modified_gmt":"2016-05-17T21:02:59","slug":"branding-you-dictate-a-domains-worth-not-the-market","status":"publish","type":"post","link":"https:\/\/acro.net\/blog\/branding-you-dictate-a-domains-worth-not-the-market\/","title":{"rendered":"Branding : You dictate a domain&#8217;s worth, not the market"},"content":{"rendered":"<p><strong>Unique<\/strong> products are often touted as overpriced, expensive, outlandish &#8211; and every other epithet available to describe a high monetary value in a negative manner.<\/p>\n<p>And yet, it&#8217;s the <strong>uniqueness<\/strong> of such products that defines their value and price.<\/p>\n<p>There are very few things more unique than domain names, and as far as digital assets go, domains are quite portable.<\/p>\n<p>Unlike real estate that is often compared to domains to establish the concept of property, domain names exist in the digital realm. In all technicality, domain names are simply digital entries in a central database.<\/p>\n<p>And yet, this intangible asset is connected to the effectiveness of products and services for millions of companies worldwide.<\/p>\n<p>When you have a unique domain <strong>you dictate what it&#8217;s worth.<\/strong><\/p>\n<p>The market simply records the exchange of domains for money, and while comparative sales offer a window to existing data, they do not determine the value of your domain names.<\/p>\n<p>Every domain is not only unique, it also presents its current owner with the opportunity to increase its value by defining its worth explicitly, or by its association with products and services.<\/p>\n<p>Most domains can be converted into <strong>brands<\/strong>, extending the monetary value of the underlying domain. Subsequent sales of branded domains are typically higher than if the domain were just another digital entry in the Registry.<\/p>\n<p>By pricing your domain names aggressively, you ensure that the best ones appreciate in value, and become brands ready to be acquired by budget-minded buyers. Respectively, under-pricing your domains devalues them until a savvy buyer takes over.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Unique products are often touted as overpriced, expensive, outlandish &#8211; and every other epithet available to describe a high monetary value in a negative manner. And yet, it&#8217;s the uniqueness of such products that defines their value and price. There are very few things more unique than domain names, and as far as digital assets [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[1273,996,1272,1274,661,1189],"class_list":["post-5095","post","type-post","status-publish","format-standard","hentry","category-domains","tag-brandable-domains","tag-brands","tag-comparative-sales","tag-domain-branding","tag-domain-valuation","tag-domains","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Branding : You dictate a domain&#039;s worth, not the market<\/title>\n<meta name=\"description\" content=\"Branding : You dictate a domain&#039;s worth, not the market\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/acro.net\/blog\/branding-you-dictate-a-domains-worth-not-the-market\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Branding : You dictate a domain&#039;s worth, not the market\" \/>\n<meta property=\"og:description\" content=\"Branding : You dictate a domain&#039;s worth, not the market\" \/>\n<meta property=\"og:url\" content=\"https:\/\/acro.net\/blog\/branding-you-dictate-a-domains-worth-not-the-market\/\" \/>\n<meta property=\"og:site_name\" content=\"Acro.net - A Domain Investing Blog by Theo Develegas\" \/>\n<meta property=\"article:published_time\" content=\"2016-05-17T21:02:59+00:00\" \/>\n<meta name=\"author\" content=\"Theo Develegas\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Theo Develegas\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/acro.net\\\/blog\\\/branding-you-dictate-a-domains-worth-not-the-market\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/acro.net\\\/blog\\\/branding-you-dictate-a-domains-worth-not-the-market\\\/\"},\"author\":{\"name\":\"Theo Develegas\",\"@id\":\"https:\\\/\\\/acro.net\\\/blog\\\/#\\\/schema\\\/person\\\/9c9625f061a0e603a87f5bf0f6f781fe\"},\"headline\":\"Branding : You dictate a domain&#8217;s worth, not the market\",\"datePublished\":\"2016-05-17T21:02:59+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/acro.net\\\/blog\\\/branding-you-dictate-a-domains-worth-not-the-market\\\/\"},\"wordCount\":271,\"commentCount\":8,\"keywords\":[\"brandable domains\",\"brands\",\"comparative sales\",\"domain branding\",\"domain valuation\",\"Domains\"],\"articleSection\":[\"Domains\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/acro.net\\\/blog\\\/branding-you-dictate-a-domains-worth-not-the-market\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/acro.net\\\/blog\\\/branding-you-dictate-a-domains-worth-not-the-market\\\/\",\"url\":\"https:\\\/\\\/acro.net\\\/blog\\\/branding-you-dictate-a-domains-worth-not-the-market\\\/\",\"name\":\"Branding : You dictate a domain's worth, not the market\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/acro.net\\\/blog\\\/#website\"},\"datePublished\":\"2016-05-17T21:02:59+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/acro.net\\\/blog\\\/#\\\/schema\\\/person\\\/9c9625f061a0e603a87f5bf0f6f781fe\"},\"description\":\"Branding : You dictate a domain's worth, not the market\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/acro.net\\\/blog\\\/branding-you-dictate-a-domains-worth-not-the-market\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/acro.net\\\/blog\\\/branding-you-dictate-a-domains-worth-not-the-market\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/acro.net\\\/blog\\\/branding-you-dictate-a-domains-worth-not-the-market\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/acro.net\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Branding : You dictate a domain&#8217;s worth, not the market\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/acro.net\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/acro.net\\\/blog\\\/\",\"name\":\"Acro.net - 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