Everyone wants to buy a domain name as cheap as possible.<\/p>\n
Beginning with this axiom, the domain seller’s perspective is the exact opposite: maximize Return On Investment.<\/p>\n
It’s 2018, and and endless line of new companies and partnerships, start-ups and non-profits pop up, in need of a domain name.<\/p>\n
Expectations vary, but the overall approach of these potential domain buyers remains driven by cost.<\/p>\n
There are many ways to approach a domain seller and place a reasonable offer. When given a bare minimum price, the worst thing to do is to respond with a statement claiming to have “alternative options.”<\/p>\n
When I receive such statements, it’s obvious to me that the other party is really a weak negotiator.<\/p>\n
If you can’t name your counter-offer but rely on the seller to give you a discount for no real reason, other than the fact that you might get a different domain, you’ve lost the negotiation game from the get-go. I’m not afraid to shut the door to a customer with a budget that can’t meet my asking price, and who attempts to get a deal based on such silly tactics.<\/p>\n
I really don’t care to hear about your alternative options.<\/p>\n
You’re reaching out to me because you want my<\/strong> domain name. If you have budgetary constraints, I might be able to discuss options related to pricing, e.g. lease to own availability. If you believe that a few weeks later you will be able to come back and meet my asking price, no problem with that, either.<\/p>\n To hear, however, that you have alternative options is akin to walking into an art gallery, asking for a discount just because you can buy any art elsewhere.<\/p>\n Unlike price competition at a grocery store, where you can buy milk, bread and eggs at Store A cheaper than Store B, both art and domain names are unique. You come to me, because you want my domain – the one you can’t get elsewhere.<\/em><\/p>\n It’s important for domain investors to draw a solid line on the negotiation table, and to deflect the reasons that the other party is seeking a discount for; having “alternative options” should not be one to succumb to.<\/p>\n","protected":false},"excerpt":{"rendered":" Everyone wants to buy a domain name as cheap as possible. Beginning with this axiom, the domain seller’s perspective is the exact opposite: maximize Return On Investment. It’s 2018, and and endless line of new companies and partnerships, start-ups and non-profits pop up, in need of a domain name. Expectations vary, but the overall approach […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[1395,1323,1048,1189,911],"class_list":["post-5576","post","type-post","status-publish","format-standard","hentry","category-domains","tag-alternative-reasons","tag-domain-negotiations","tag-domain-strategy","tag-domains","tag-sell-domains","entry"],"yoast_head":"\n