{"id":5788,"date":"2018-12-04T12:43:45","date_gmt":"2018-12-04T17:43:45","guid":{"rendered":"https:\/\/acro.net\/blog\/?p=5788"},"modified":"2018-12-04T12:44:40","modified_gmt":"2018-12-04T17:44:40","slug":"not-all-corporations-are-savvy-about-the-domain-name-acquisition-process","status":"publish","type":"post","link":"https:\/\/acro.net\/blog\/not-all-corporations-are-savvy-about-the-domain-name-acquisition-process\/","title":{"rendered":"Not all corporations are savvy about the domain name acquisition process"},"content":{"rendered":"

Companies that launch new products and services often seek to register one or more associated domain names.<\/p>\n

The preferred choice is a dot .com, although the introduction of new gTLDs<\/strong> has given many companies a wide range of options.<\/p>\n

When a corporation wants to rename one of its subdivisions, or itself, the quest for the proper domain name is even more important.<\/p>\n

Not all corporations are savvy in the domain name acquisition process, however.<\/p>\n

A recent offer I received from a large company that decided to rebrand, came with a $300 dollar price tag and full credentials disclosure. That gave me free reign to research their background and budget, something that it’s great to know before quoting a sales price for domain names.<\/p>\n

Knowing who is your buyer adds points to the negotiation process, although it does not necessarily define the sales price.<\/p>\n

A domain comes with a valuation that definitely changes over the course of time, but its core or base price should be more or less defined at the time of registration or acquisition. It’s what makes a domain a keeper or a dropper.<\/p>\n

The company that reached out through one of their brand executives proceeded to roll out the rebranding in public, without the domain name. Once the press release and other information made it to the Internet in the days that followed, I was able to confirm that my asking price was well-justified.<\/p>\n

I’m now in a position to stand my ground, particularly since I registered that generic domain more than 15 years ago. Holding long<\/strong><\/a> is part of the waiting game when investing in domain names.<\/p>\n","protected":false},"excerpt":{"rendered":"

Companies that launch new products and services often seek to register one or more associated domain names. The preferred choice is a dot .com, although the introduction of new gTLDs has given many companies a wide range of options. When a corporation wants to rename one of its subdivisions, or itself, the quest for the […]<\/p>\n","protected":false},"author":1,"featured_media":5685,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[1271,269,1189],"class_list":["post-5788","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-domains","tag-domain-acquisitions","tag-domainers","tag-domains","entry"],"yoast_head":"\nNot all corporations are savvy about the domain name acquisition process<\/title>\n<meta name=\"description\" content=\"Not all corporations are savvy about the domain name acquisition process\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/acro.net\/blog\/not-all-corporations-are-savvy-about-the-domain-name-acquisition-process\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Not all corporations are savvy about the domain name acquisition process\" \/>\n<meta property=\"og:description\" content=\"Not all corporations are savvy about the domain name acquisition process\" \/>\n<meta property=\"og:url\" content=\"https:\/\/acro.net\/blog\/not-all-corporations-are-savvy-about-the-domain-name-acquisition-process\/\" \/>\n<meta property=\"og:site_name\" content=\"Acro.net - 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