Not every domain inquiry leads to a sale, and not every sale leads to a long-term connection or other business relationship.
But some non-sales can lead to a great connection, establishing the foundation for the convergence of minds, particularly when the same or similar fields are shared.
While many connections are reinforced in person – and some even miserably fail – it’s always refreshing to discuss the direction of branding with a specialist in the field. I always appreciate such interaction, whether it occurs at forums or domain conferences, such as TRAFFIC and NamesCon, or over the phone.
My conversation with a branding behemoth from New York reassured me that the industry is heading to a spectacular growth. The two coasts, East and West, offer separate mentalities in how brands will affect the expansion of the Internet name space.
Amongst domainers, the overall impression is that of stagnation, perhaps because those outside the “dance” expect everyone else to dance on their behalf. But that quiet tone will soon change, and it will be quite stentorian.
The truth is, that exposing the pitfalls of the domain industry is a self-cleansing process; it reveals the real motives behind alliances that don’t last, and reinforces those that were formed in honesty and for the sake of mutuality.
As today is Ash Wednesday, it’s a good time for those of you who willfully ignored the advice and goodwill of others that shared it openly, to seek forgiveness for your “sins.”
You know who you are.
Speak Your Mind