To paraphrase an old saying:
When offered a non-gift horse, by all means look it in the mouth.
Domain portfolios are often paraded among peers, in exclusive emails or lists that are shared around.
Quite often, the list is sent out on the pretext that prices quoted are “friendly prices.”
This type of statement, coming from a friend or peer, can be deceptive, and I’ll explain why.
To be a successful salesperson, one has to engage in unemotional sales pitches that reflect their goal: to sell.
When a number of cuts, discounts or other “friendly” priced adjustments occur, the goal is tarnished.
If you want to be a successful salesperson, you don’t offer discounts, ever.
You price your assets – in this case, domains – according to what you want to achieve: a ROI that reflects your initial investment appreciated by the effort you put into running your overall business.
Indeed, having received a portfolio of domains from a LinkedIn contact recently, I was dismayed at the “friendly” reference, and the prices.
Simply put, I’d get better prices if I were not a friend, colleague or peer of the seller! The prices per domain were inflated by at least 25% on top of their current market value.
Always question what you’re offered that arrives with a tag line, disclaimer or other catch. You might not be getting the best price there is.
Good post. I agree for the most part.
Sometimes, knocking a few bucks off of your domain in order to make the sale won’t ruin you though but it all depends. Discounting a huge amount off just means you probably don’t believe in the potential of the domain name your selling anyway.
-Omar