Quite often, domain investors maintain their leads for years; a negotiation that went south and ended in a non-agreement should not be discarded.
From my personal experience, there are instances when the potential buyer returns – months or even years later – agreeing to the asking price, or making a substantial offer that might be of interest.
This happens for several reasons:
- Their budget increased
- They re-assessed the purpose of their strategic acquisition
- They received professional advice on the domain
- Their significant other finally let them have that domain ‘toy’
When closing a deal as “unsold” at Domain Name Sales, it’s a good idea to send a “Goodbye letter” prior to that.
Thank the other party regardless of the context of their responses; even if they had been rather jerky throughout.
Your “Goodbye letter” should incorporate the following language:
- Point out that the negotiations for the domain have ended
- Thank them for their time and offer
- Let them know that if they reconsider it in the future, they’re welcome to contact you again
- As a last ‘kick’, state that it would all depend on the availability of the domain
This type of response yields several points:
- You get to remind them that they expressed interest in your domain
- That you are a strong negotiator – always appreciated in the real world
- That perhaps, in the future, there will be another opportunity for them to buy the domain
Keep your “Goodbye letter” short, polite and to the point; and like any other response email at Domain Name Sales, you can save it as a Custom Template response.
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