Yesterday’s post, titled Fear of a .Brand Planet, was just an introduction to a new reality.
Those who misread the message, must now take a deep breath – preferably in front of an open window – and inhale some fresh air.
If your BP shot a bit to the point of considering Obamacare, that wasn’t my intention. But remember, the messenger simply relays the facts and the facts state the following:
ICANN unleashed the winds of gTLDs – once out of the bag, the winds cannot be put back.
One needs to decide for themselves which direction the winds will take them. Not just metaphorically, winds break those that ostensibly resist; those that lean in the direction of their choice, gracefully ride the biggest airflow, onwards and upwards.
As I said, facts allow you to comprehend, analyze and choose your road and path.
It’s not going to be someone else making that choice on your behalf any longer, it will be your decision which .highway you will ride. You must do so in full awareness that every minute you waste opposing progress and change, is a wasted minute – it’s an extra minute behind the frontlines.
The Internet landscape is changing and this is an once-in-a-lifetime opportunity to be part of the change, to contribute to the construction as opposed to the obstruction.
You’re not obligated to raise a pinky, if that’s your choice but I can tell you that as with everything else in life, doing nothing never amounted to something.
Happy Halloween.
Regardless of the success or lack of it, there is plenty of opportunity to make money on the new gTLD’s. That’s a fact no matter where it all leads. But chances are it will come in different forms than before.
Rick – I agree, the keyword – whichever direction one chooses to go – is “make money”.
Since neither of us is operating their own gTLD – at least not yet – we need to observe carefully as the infrastructure, the base mortar if you may, is laid upon the old dirtroads that we’re so fond of. This isn’t about changing the direction of the path, it will still go through the tollbooths that generate money; we’re widening the highway to accommodate much more traffic.
I agree with Rick (like most people do) there is certainly some great investment opportunities of the gTLD’s. There will be winners and as always there wil be losers.
my website url says it all about potential opportunities. My advice Think big picture when looking at the opportunities. Premium for example is a long ingrained domain keyword and is sure to be applicable to some of the 700 new GTLDs to launch soon. Secondly … well said Acro
“The Internet landscape is changing and this is an once-in-a-lifetime opportunity to be part of the change, to contribute to the construction as opposed to the obstruction.”
The benefits of acting first are short or long term reward as is the case with the early dotcom investors.
The cost of failure to act now and first however could prohibit many from entering into the game later just as they can’t justify or afford the purchase of premium dotcoms now.
I was not able to apply for .game(s) at the time due to my commitments at previous company, but I’d LOVE to get a crack leading that gTLD.
I like the debate that’s going on but ultimately branding wins and major brands are going with gTLDs. This will play out over the next 5 years and form that point onward I think you’ll see a very vast .whatever landscape.
This means one thing to me — time to read and think.
Anything new presents an opportunity. To what degree is the question.
One side it has been well looked upon historically the phrase “adapt and change”. I personally did not when I owned beeper stores when cell phones came out and were huge in size and cost of aproximate to what people makde in a week. Today, pricing came down immensely along with size. It could have been an easy transition for me.
To the same, and flipside: Supply and demand always dictates the market opportunity and to what degree. That said, the guy with the most marketing dollars on a consistant basis can brand his new dot extension. If not, you’ll do well on sheer one worder premiums or cat killers alone but it wont be a dot com.
Certain if you ask the man on the street if dot mobi is a success, (or many domainers) they would say ” not so much”. However in comparison to whom? Im certain dot mobi would say they are and i would have to agree…or dot travel for that matter.
With so much supply I believe that unless a one word premium that makes HEALTH.INSURANCE KIND OF SENSE, DONT WASTE YOUR MONEY BANKROLLING.