Should you buy domains at the BIN price?

When a house goes on the market, its ability to be sold quickly depends on two factors: quality and price.

In a similar fashion, depending on how good a domain name is, the factoring of its price determines how fast it piques the interest of buyers.

When a seller lists a Buy It Now (BIN) price, many times there is a cushion of negotiation incorporated into the asking price. It’s the same thing when a car salesman places the initial offer on the table, praising how good of a deal it is.

Most often, the asking price for a domain name can be up to 25% above the seller’s bare minimum; the price he’d sell without cutting his losses.

There are times, however, that failing to buy at the BIN one can lose a great deal.

Generally speaking, when domains are offered publicly, it’s best to quickly contact the seller in private, showing you’re willing to buy. If you absolutely must have the domain, you either pay the asking price or negotiate a discount no more than 10% lower.

This way, you can achieve many great domain acquisitions at a price that will allow your return on investment to be very rewarding.