As I’m battling a rather nasty case of flu, I can’t but think of the great time I had at TRAFFIC Las Vegas. The change of guard, from Rick Schwartz to Rick Latona, came with several challenges that in my opinion were handled efficiently and with utmost class.
For starters, Rick Latona’s energy and “go get them” attitude permeated throughout the conference. Rick’s decision to pause and restart the crashed live auction the following day, was the proper action and enforced “damage control”. The auction platform presented some programming challenges that I am certain they’ll be ironed out in time for next TRAFFIC.
The networking sessions were superb, although the twist to the musical chairs introduced by Rick Silver was a bit too much, in my opinion. The zig-zagging added intensity and by the end of the session my voice, like that of others, was gone. Still, an interesting way to break the ice on the starting day; and a reminder for me to bring twice as many business cards with me the next time.
Jodi Chamberlain – event coordinator – was truly superb in every way. Not only did she ensure everyone got going around the conference’s halls but she went far beyond any “call of duty” to keep us happy. She truly seems to enjoy her job, possesses a great sense of humor and a lot of energy in her remarkably minute stature.
As a side-note, Rick Schwartz and Howard Neu seemed to enjoy their assumed role of observers versus organizers of an event that started six years ago as invite only. They were very cordial and far more relaxed than at the previous TRAFFIC conference that I attended in Orlando, in 2008.
Once again, thank you, Rick and Jodi – a job well done.
I attended 4 TRAFFICs in a row ending in NY last October. My budget is severly cut back this year but will return to TRAFFIC by next year or sooner.
Rick Swartz said once the new stuff at TRAFFIC takes about 3 shows to get running smoothly.
The new Rick Latona shows will be up to speed soon. Maybe by the second show since he pushes himself pretty hard.