The domain ‘typo’ that changed it all

In April 1999 I registered my third domain, for a graphic design project. Domains weren’t cheap with Network Solutions these days; if I recall correctly, the fee was still $100, prepaid for two years. Thirty per cent of that was some obscure taxation fee.

I set up a web site, uploading content once a week. It was meant to be a personal review site for computer hardware, and after some light promotion it acquired a small followship.

After a few months, I started getting job inquiry emails. Not for me to be hired, but to hire others instead!

I responded to a few, seeking some answers, and was given a link to a newsgroup post from Singapore.

Apparently, in September of that year, a company had registered a domain that differed from mine in a single letter. Theirs was a creative word, mine was a two-word compound. People typed mine instead of the ‘crafted’ one.

I ended up getting dozens of emails, and started to forward them to the company’s corporate email in Singapore. After a while, I set up an autoresponder, but traffic from Singapore continued non-stop.

Several months later, I decided to locate the company CEO. He thanked me for my work forwarding these emails, that included internal memos and other materials, and joked about making a new ad that’d state “visit not [my domain]”. At that point, I thought that perhaps it’d be easier if I sold him the domain and be done with the headaches.

And so I did, netting low $x,xxx for my first domain sale ever. The transfer required paperwork to be faxed to Network Solutions, and I believe that in the process the registration date was reset to the date of sale.

That small typo started it all for me; there were no forums, mentors or much information about how and where to sell domain names at that time. A simple hand-registration of a .com was turned into a nice nest-egg.

Thirteen years later, I am glad seeing the company that bought my domain still flourishing in Singapore, as a major player in video equipment and software. And they still forward my domain to their corporate .com.

Comments

  1. So, without the domain name valuation resources you have today, how did you come up with the valuation?

  2. Andre – To be honest, it was a number representing twice my credit card debt at that time 😀 The epiphany was monumental.

  3. Lol, excellent!

    Love reading your posts about how it was “back in the day”

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