Domain sales : Push the right buttons of your potential buyer

To convert a domain inquiry into a sale, there are certain key elements that must be taken care of.

It’s not just a matter of pricing the domain right, and in accordance to market conditions.

Many inquiries lead nowhere, at least temporarily, simply because the buyer is unwilling to make such an acquisition, being unfamiliar with the dynamics of the secondary domain market.

To achieve a sale, you need to learn how to push the buttons of your potential buyer, and do it right.

Assuming that your domain assets are of quality, researching the market on behalf of the potential buyer can achieve two things at the same time:

1. You will display to them a clear knowledge of their targeted customer base.
2. You will be able to utilize the intel for future reference, should this inquiry fall through.

While you’re not trying to impress your buyer outright, your display of educated research can definitely achieve that end result. Acting as a consultant, versus a salesperson, makes you more likeable.

By treating your domain assets as strong pawns on a marketing chessboard, you’re able to define and demonstrate your business strategy to the other party.

Business founders worth their salt appreciate a strong negotiation. Weak reasoning behind one’s domain valuation leads to weak offers, and weak sales or none at all.

By personalizing your quote, you’re able to customize your engagement with the potential buyer. Never send out a templated response that does not take into account the particulars of the person making the inquiry.

In the end, after you’ve completed the domain sale, both parties should feel confident that it was the best outcome: a domain that will be turned into a brand or a product, for a fair monetary exchange.