Just how hard is it to “blog” about the domain industry?

When I started this blog on Acro.net in February 2008, it was meant to be a personal repository of “rants and raves” with a domaining twist.

In the almost 9 years since, I leveraged my thought output according to my ability to produce content as I went through life, personally and professionally.

The difference between a blog and a publication is content presentation, and having the ability to sustain it. A blog can be random, on and off sharing of thoughts, ideas or stories; a publication requires consistency in writing, both in terms of content output and quality.

Did I mention that proper spelling, articulation, and syntax is of little importance in a blog? In a publication, however, it makes a difference.

Since the launch of DomainGang in September 2009, Acro.net remained my personal blog and DG became the domain industry publication I had envisioned, through my many years as a domain investor and participant in online forums.

In recent days, I read stories about the supposed demise of the domain blogging community. Some old school domainers stopped blogging or took a sabbatical. That’s what blogging is about, it’s not a job.

Just how hard is it to blog about any industry, particularly the domain industry?

As both a content producer and a blogger, I’m able to understand that those who blogged and got tired, took a break or stopped entirely.

That approach is justified by the meaning and purpose of blogging: to churn out content as needed, by one’s own mental capacity. It’s an exercise in sanity, futile at times, and perhaps an open confessional to some. When it combines other aspects of the professional circles one is involved in, it becomes more challenging. A blog can be hard to sustain when its underlying purpose fades away or ceases to exist.

Domain industry publishing, on the other hand, is a process that is sustained by readership and in my case, it is part of my business. Any healthy industry has both small and big players, and it’s an ecosystem that relies on the sharing of content, information and the delivery of news. There are small fish and big fish, and they all swim in the same pond.

Publishing content as a business venture can be particularly hard, and I know this first-hand, thanks to my multi-year old commitment to produce quality, fun, entertaining and educating content for as long as I can.

Therefore, my advice to newcomers, and everyone else in the domain industry is to start blogging.

Share your vantage point with the rest of the community. Try to do so in a way that describes your own personal stand in life, and you will be able to achieve your goals – and perhaps, get free self-induced therapy in the process. 🙂

Happy blogging. See you in Vegas.