Brands and logotypes: Minimalism can be effective

The ongoing changes in the domain name space will introduce a plethora of opportunities to develop, design and deliver brands for the dozens and hundreds of new companies of the new Internet era.

Minimalism in design, as in art, can be both effective and intriguing.

Effective use of a minimalistic approach can define a brand in ways that complex structures and intricate designs fail to produce.

Needless to say, that there are variations in that approach – as many as the human taste in art, culture and design.

Below is the video of the Greek presidency for the European Union, which will last for the first six months in 2014.

The concept and logotype design are exceptional pieces of minimalism and the video provides artistic insight for those willing to shed their strong beliefs in modern art.

Comments

  1. Thanks for sharing the video. Very powerful, clean, and to the point. The most powerful domain names share these same attributes.

  2. The concept is very powerful indeed, a lot simpler and better than many of the over done logo concepts out there.

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