Brokered domain sales: Don’t just sit on your ass

When you have a lot of domain inquiries, you have to learn the art of delegation.

Sure, having to pay commission for brokered sales could be a reason you’d want to keep everything to yourself, but what if you can’t cope with the volume or the attention that certain inquiries deserve?

At Domain Name Sales you have the perfect platform to leverage just how many domain inquiries you manage. My default setting is self-managed, and depending on the inquiry I will then pass it on to Domain Name Sales broker team – or another trusty broker such as Mike Robertson of DomainGuardians.

If you think that your job is done, once you pass these domains over to a broker, you can’t be further away from the truth.

Assigning domains to brokers does not mean you get to sit on your ass until the check is in the bank!

Many times, you have to supply information and options, so that a deal that is going great won’t go south; your personal work and effort is necessary – proactively or reactively – to ensure that everything goes smoothly.

Typically, people that complain about a broker’s “performance” don’t realize that domain brokers are essentially your employees: they get commission based on the sale they achieve, but they work under your command.

Next time you assign a domain to a domain broker, be prepared to work your part of the deal. It’s how business is done.

Comments

  1. This is so true. I think an engaged owner is essential when working with a broker. It could lead to a very profitable relationship with those who sell on your behalf.

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