When Vincent broke the news of a Facebook ad by Minds+Machines on Twitter, the resulting reaction was 100% as expected. The ad itself was a quick attempt at being provocative, because no-one in their right mind would believe that the .com name space is truly dead. However, there is this … [Read more...]
Collector’s nightmare: gTLD domains aren’t Pokémon toys
December 6, 2013 by 4 Comments
If you're seeing the TLD seas swell and rise, it's because many new gTLDs are currently launching, or about to sail into the ocean. This is the time that you must define your route, your strategy, your compass and get ready to leave the comfort of the shores behind. Regardless of whether you … [Read more...]
Main Street is like a carriage horse
December 4, 2013 by Leave a Comment
When it comes down to domain name investing and the upcoming expansion of the Internet name space, the so-called Main Street behaves like a carriage horse. It passively likes to be led, commanded, directed. It takes no initiative, thanks to the decision blinders that have been kept on it for … [Read more...]
Brands and logotypes: Minimalism can be effective
November 25, 2013 by 2 Comments
The ongoing changes in the domain name space will introduce a plethora of opportunities to develop, design and deliver brands for the dozens and hundreds of new companies of the new Internet era. Minimalism in design, as in art, can be both effective and intriguing. Effective use of a … [Read more...]
Frank Schilling and the great .com bubble burst of 1999 – 2001
November 22, 2013 by 4 Comments
Recording history serves the primary function of avoiding the mistakes of the past. The final part of the last millennium was tremendous, as the Internet knocked down borders and brought us email, ecommerce and euphoria. Corporations went public having very little to offer as a product or … [Read more...]
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