Creating or re-imagining a brand is a task that requires focus, direction, imagination and discipline. Microsoft went through a full rebranding of its corporate assets with success, from the primary logo to those of its numerous products and services. In order to achieve such a feat, its … [Read more...]
нет, нет, нет! Are you out of your head?
September 13, 2013 by 1 Comment
A eclectic few of the inquiries that I receive for domains via the Domain Name Sales platform eventually make it to my blog, albeit as anonymous anecdotes. Today's story is about a young Russian florist who sent me a message for a .com that I own; upon my response in English, quoting a price in … [Read more...]
Wrestling prevails! Finally, the IOC does something right
September 8, 2013 by Leave a Comment
The International Olympic Committee has voted against excluding wrestling from the 2020 and 2024 Olympic games. The decision comes as a relief to thousands of fans of the sport, which existed as an Olympic event since antiquity. Unfortunately, fans of baseball/softball and squash will be … [Read more...]
Escrow.com: Let us sweat the small stuff
September 7, 2013 by 8 Comments
Every single time I've praised the quality of service at Escrow.com, I'm left wondering how can they possibly better themselves the next time around. And yet, they always do. Escrow.com offers an indispensable service to the domain community and they deserve a whole lot more praise than they … [Read more...]
Your domain counter-offer might close the deal
September 3, 2013 by Leave a Comment
No price is set in stone - this is the secret rule of negotiating domain prices, either as a domain buyer or as a domain seller. There is a footnote to this rule, however: Your counter-offer must be just right. To get the domain, a buyer must place an offer that meets the 'sweet spot' that … [Read more...]
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