Sensationalism in the media isn’t something new; it has existed since the time someone printed a newspaper and sent out hordes of barefoot, underpaid kids to distribute copies of it.
Headlines that are controversial catch our attention – that’s the nature of the human brain; we are attracted to things that are different, that stand out, that scream “look at me!”
In the world of blogs and social media interaction, headlines are important heralds of information. Twitter’s 140 character limit ensures that public messages contain enough information to summarize the context of the supplied link.
After Googling “domain investing“, I discovered a two year old article by John Chow, titled “Why Domain Investing is Dead“.
John Chow’s article about the ‘end of an era’ investing in domain names, is definitely controversial, as it’s a personal opinion that masks itself under an authoritarian subject line.
That personal opinion of a technocrat blogger, is often the sole reason that controversial subjects appear so high in search results: the article is second only to Elliot Silver’s blog, DomainInvesting.com.
The use of controversy in aggressive advertising isn’t news and should be regarded as simply a marketing technique with questionable results and unquestionable motives: to stir the public emotion and generate traffic to its destination.
Opinions, when defined as such, are great jump-points to analyze the subject that they cover, and research how their writers perform due diligence when composing an article.
Two years after John Chow’s article, domain investing is most certainly not dead.
The introduction of hundreds of new gTLDs will expand the existing opportunities to define and improve on the domain investing processes. It will help rejuvenate an industry that has acted and dreamed small for most of its lifespan.
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